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30

Jul

August SportsBiz Networking Event

Posted by Russell Scibetti  Published in Career Development, General

I’m happy to announce that we’ve scheduled our next The Business Of Sports – New York Networking event! It is taking place on Wednesday, August 18 from 6:30 to 9:30PM at Slattery’s Midtown Pub (8 East 36th St). As always, the event is completely free to attend.  You can click here to complete the RSVP [...]

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26

Jul

How NOT to Solicit a Sponsorship

Posted by Russell Scibetti  Published in Sponsorships

Earlier today, I received a sponsorship solicitation email, which in itself is not unusual. I get all sorts of different requests and proposals through the site. However, there were some things about this particular email I felt should be addressed in a post. First, take a look at the edited version of the email below [...]

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14 comments

23

Jul

An Ultimate Fan Experience

Posted by Russell Scibetti  Published in Baseball, Marketing, Sponsorships

Today’s post is courtesy of Brian Gainor, Founding Editor of PartnershipActivation.com. This article was featured in the July 2010 Partnership Activation monthly newsletter. I highly encourage everyone to sign up for it – always a great source of sponsorship news and marketing best practices. Are You Providing Truly Exclusive Experiences for Fans? Miller Lite and [...]

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19

Jul

Sponsor Value with Participatory Sports

Posted by Russell Scibetti  Published in Sponsorships

Banking and credit card sponsors are a standard part of the industry, and one that makes a lot of sense. Sporting events provide a great opportunity to reach a large, passionate audience, and affinity-based credit cards that feature a favorite teams logo and offer special team rewards can be a easy sell to these fans. [...]

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15

Jul

“My Decision”

Posted by Amanda Miller  Published in Basketball, General

Last week, LeBron James filled us in on “The Decision.” Well today, I’m filling you in on “My Decision.” Before I reveal “My Decision” let me tell you about the remarkable parallels in our stories: Young boy/girl growing up in a challenging, snowy climate (LBJ: Akron, Ohio, Me: Rochester, NY) Athletic talent obvious from an early [...]

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5 comments

14

Jul

A Day Without Sports

Posted by Russell Scibetti  Published in General, Media

If you feel a little extra gloomy or tired today, there’s a good reason for it. Today is historically the most boring days of the sports year (in the U.S. at least). It’s the last day of the all-star break, so no baseball games. Hockey, basketball and football are out of season. Normally there aren’t [...]

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3 comments

12

Jul

UFC: Where is the Money Going?

Posted by Russell Scibetti  Published in Boxing and MMA

Today’s post is courtesy of guest blogger Tariq Ahmad. On Saturday July 3, the Ultimate Fighting Championship (UFC) hosted a heavyweight championship bout in Las Vegas pitting Shane Carwin against current champion (and former WWE star) Brock Lesnar. Fans were treated to a great fight, as Lesnar won by submission in the second round. Lesnar, [...]

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5 comments

9

Jul

The Tweet-Take on Dan Gilbert’s Letter

Posted by Russell Scibetti  Published in Basketball, Marketing

Rather than just presenting my individual opinion on Dan Gilbert’s letter to Cavaliers fans (I’m actually quite torn on it), I decided to go to some of the sports business and PR professionals on Twitter for their take. Here’s what they had to say on the subject: From SternalPR: I get why Gilbert wrote the [...]

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2 comments

8

Jul

Can LeBron Sell Hockey?

Posted by Russell Scibetti  Published in Hockey, Ticket Sales

Earlier today, Jonathan Goldberg (@JRGoldberg on Twitter) pointed out a promotion that the Florida Panthers just launched. Take a look at the screenshot below: While the team can’t actually use LeBron James to sell hockey tickets, the references are obvious and offer a creative way to try to leverage the buzz of LeBron’s potential move [...]

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7

Jul

The Tweet Heard ‘Round The Sports World

Posted by Russell Scibetti  Published in Basketball, Social Media

It started with one, small, under-140-character sentence… “Hello World, the Real King James is in the Building “Finally”. My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa” Well, actually it started several hours before that, when the word got out that twitter.com/KingJames was the official Twitter account for LeBron James. [...]

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