I’m happy to announce that we’ve scheduled our next The Business Of Sports – New York Networking event! It is taking place on Wednesday, August 18 from 6:30 to 9:30PM at Slattery’s Midtown Pub (8 East 36th St). As always, the event is completely free to attend.  You can click here to complete the RSVP [...]

Continue reading...

Earlier today, I received a sponsorship solicitation email, which in itself is not unusual. I get all sorts of different requests and proposals through the site. However, there were some things about this particular email I felt should be addressed in a post. First, take a look at the edited version of the email below [...]

Continue reading...

Today’s post is courtesy of Brian Gainor, Founding Editor of PartnershipActivation.com. This article was featured in the July 2010 Partnership Activation monthly newsletter. I highly encourage everyone to sign up for it – always a great source of sponsorship news and marketing best practices. Are You Providing Truly Exclusive Experiences for Fans? Miller Lite and [...]

Continue reading...

Banking and credit card sponsors are a standard part of the industry, and one that makes a lot of sense. Sporting events provide a great opportunity to reach a large, passionate audience, and affinity-based credit cards that feature a favorite teams logo and offer special team rewards can be a easy sell to these fans. [...]

Continue reading...

Last week, LeBron James filled us in on “The Decision.” Well today, I’m filling you in on “My Decision.” Before I reveal “My Decision” let me tell you about the remarkable parallels in our stories: Young boy/girl growing up in a challenging, snowy climate (LBJ: Akron, Ohio, Me: Rochester, NY) Athletic talent obvious from an early [...]

Continue reading...

If you feel a little extra gloomy or tired today, there’s a good reason for it. Today is historically the most boring days of the sports year (in the U.S. at least). It’s the last day of the all-star break, so no baseball games. Hockey, basketball and football are out of season. Normally there aren’t [...]

Continue reading...

Today’s post is courtesy of guest blogger Tariq Ahmad. On Saturday July 3, the Ultimate Fighting Championship (UFC) hosted a heavyweight championship bout in Las Vegas pitting Shane Carwin against current champion (and former WWE star) Brock Lesnar. Fans were treated to a great fight, as Lesnar won by submission in the second round. Lesnar, [...]

Continue reading...

Rather than just presenting my individual opinion on Dan Gilbert’s letter to Cavaliers fans (I’m actually quite torn on it), I decided to go to some of the sports business and PR professionals on Twitter for their take. Here’s what they had to say on the subject: From SternalPR: I get why Gilbert wrote the [...]

Continue reading...

Earlier today, Jonathan Goldberg (@JRGoldberg on Twitter) pointed out a promotion that the Florida Panthers just launched. Take a look at the screenshot below: While the team can’t actually use LeBron James to sell hockey tickets, the references are obvious and offer a creative way to try to leverage the buzz of LeBron’s potential move [...]

Continue reading...

It started with one, small, under-140-character sentence… “Hello World, the Real King James is in the Building “Finally”. My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa” Well, actually it started several hours before that, when the word got out that twitter.com/KingJames was the official Twitter account for LeBron James. [...]

Continue reading...