Sign LeBron James Today!

We are days away from arguably the most important and historic free agency period in NBA history. The biggest question is, where will LeBron James sign? Stay at home in Cleveland? Hit the Big Apple? What about Chicago? The sports media cannot stop talking about this question, with everyone spouting their own theories and “insider” information. The same story goes for Wade, Bosh, Stoudemire, Johnson and others, although not quite on the same scale.

While all NBA teams need to wait until July 1 to start officially pursuing these free agents and July 8 to actually sign any of them, there is an incredible “signing” opportunity sitting out there right now that no one has taken advantage of yet. No need to wait until July!

Why hasn’t a single company stepped up and “signed” LeBron to a new endorsement deal during this pre-free agency buzz? Why haven’t we seen articles, press releases, tweets and more with the huge headline of “LeBron James Signs New Deal”? This seems like such a no-brainer for any company looking to make a big endorsement splash during a period of huge offseason media attention.

Remember how much buzz State Farm got for the fake LeBron James / Cleveland Browns signing campaign that they ran in 2009? That seemed to have been a very effective campaign for them in an industry that doesn’t generally sign athletes to endorsement deals (most insurance companies concentrate on team and league sponsorships). Imagine how big a LeBron James signing campaign could have been…and could still be?

I know companies want to know what team and market an athlete will be playing in before committing a large amount of money to an athlete, but seriously, we’re talking about LeBron James, currently the most iconic figure in professional basketball. The team almost doesn’t matter, so why hasn’t this happened?

Attention Corporate America – time is running out! Have your people call his people right away. And if LeBron’s people are reading this right now, I’d be happy to sign him right now, as long as he’d do it for free! The buzz would be huge…call me (973-498-TBOS)!

6 thoughts on “Sign LeBron James Today!

  • June 28, 2010 at 1:23 pm

    Corporate America would love LeBron to endorse its products, but an endorsement contract requires an offer and an acceptance. The acceptance is what is missing. The last thing Team LeBron wants to do is take away from the attention LeBron is getting on the team front. Every mention equates to more dollars. LeBron will get his max deal and he will get his huge endorsement contracts. No need to rush.

  • June 28, 2010 at 1:29 pm

    True, I guess there may have been potential offers made to LeBron that he has declined. I still put that blame on the company making the offer. LeBron is a media-friendly guy – he’s said he wants to be a “global icon” so he’s aware of the impact that this type of deal could have. Plus I think he could have a lot of fun with all the press this would generate. With the right offer, I still think this makes sense, so the right company needs to come through with a knockdown offer.

    If for some reason, LeBron really doesn’t want this and believes it would detract from his brand somehow (which I don’t believe), why not Wade? Or Bosh? It might not be on the same tier as a “LeBron Signing”, but it would still generate great buzz and both players are very marketable, dynamic athletes.

  • June 28, 2010 at 1:33 pm

    LeBron has a lot of fun on/off the court, but he is a businessman at heart. He has been much less vocal/approachable lately, and that has been a calculated strategy. Think about who has been doing the talking lately for Team LeBron. Maverick Carter getting all the quotes.

    LeBron, Wade, Bosh, and any other max contract free agent should enjoy themselves for the next week and let things play out. Believe me – they aren’t missing any opportunities. They will all exist after they sign.

  • June 28, 2010 at 1:36 pm

    I agree, the opportunities for LeBron, Wade, Bosh and the others will still be around. But the value of the opportunity for the endorsing company won’t be as high – they’ll have missed out on a great window.

  • June 28, 2010 at 8:26 pm

    It’s not an opportunity lost if there was no opportunity in the first place.

  • June 30, 2010 at 12:18 am

    LeBron still hasn’t won!! Maybe this is why they aren’t paying out huge dollars for him???

    Just a guess. Plus, not knowing where he is going but it would have been nice for some company to say,”I am team LeBron.”

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