2 thoughts on “The Invisible Jersey Sponsor

  • May 19, 2010 at 5:23 pm
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    Well since the culture is driven by sponsorship logos and them having the absence of one. I think it draws attention to them. Which begs people to ask who is sponsoring the shirts? I think this is why it works. They are NOT competing with other teams for space on their shirt. They simply decided to not put it on there and then have people ask where is it?

    Sometimes when things are polluted you lose focus. When a room is loud you can’t hold a meeting or Skype due to the access noise. By subtracting the logo they are adding value and people will continue to ask. Just because they are different and paving their own road.

  • May 22, 2010 at 6:01 pm
    Permalink

    Well since the culture is driven by sponsorship logos and them having the absence of one. I think it draws attention to them. Which begs people to ask who is sponsoring the shirts? I think this is why it works. They are NOT competing with other teams for space on their shirt. They simply decided to not put it on there and then have people ask where is it?

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