News and opinions on the business side of sports
30
May
Tweet I wanted to take a moment today to congratulate Brian Berger and the folks over at Sports Business Radio, who just broadcast their 500th episode this weekend. Earlier this month, Sports Business Radio was selected for the Best Alternative Content award on this site for their excellent podcasts that provide and in-depth look at [...]
28
May
Tweet Since you are sitting there reading this, I don’t need to tell you about the value of blogs (and sports blogs in particular) in the marketing and social media landscape. However, it seems as if that understanding is now reaching the large-scale consumer products industry. In particular, I’m referring to the recent announcement that [...]
26
May
Tweet A couple of weeks back, I wrote a post about how teams can take advantage of sponsor relationships to sell “discounted” playoff tickets without directly discounting their seats and in the process, devaluing their product. Well, the Suns’ Amar’e Stoudemire has found an even more creative approach that brings the athletes themselves into the [...]
24
May
Tweet Last week, I found out about the new Sports Fan Graph tool that was developed by Coyle Media. The idea is pretty straightforward and effective. Through their website, you can view social media rankings for most major sports leagues and teams based on their quantity of Twitter and Facebook followers. You can try out [...]
19
May
Tweet A friend of mine just passed along this interesting approach to a soccer jersey sponsorship. Please watch this video: What a creative approach to a jersey sponsorship! They found a way to create positive brand value and a connection with Racing fans by pulling their logo out of the mix. The result was an [...]
12
May
Tweet Have you heard about Burgergate? Phil Mickelson has apparently been frequenting 5 Guys Burgers and Fries quite often recently, and the former In-N-Out diehard has now switched his allegiance. The skepticism comes with the knowledge that he owns the right to a Southern California 5 Guys franchise, causing one to wonder whether this sudden [...]
11
May
Tweet Today’s post is courtesy of guest blogger Jenny Schmitt. It originally appeared on her website, CloudSpark.com. We’ve been telling visual stories for nearly our entire careers. Why? Visual matters because most people are visual learners or can better recall a visual cue than a written one. When YouTube came around 5 years ago, a [...]
10
May
Tweet After reading about Dallas Braden’s perfect game, which was also the 2nd no-hitter in Major League Baseball this year, I realized that this type of accomplishment could easily be associated with a sponsor in a positive way for the sponsor, the sport and the player involved. Think about it for a moment – we [...]
6
May
Tweet After much tough deliberation and discussions with other trusted peers, I’m excited to announce the winners for the inaugural The Business of Sports Awards. Best Sports Business Blog Winner: SportsBiz with Darren Rovell – I think it goes without saying that Darren’s in-depth coverage and insight into the sports industry is an invaluable resource [...]
