Today’s post is courtesy of guest blogger Deandra Duggans and was originally published on her blog at sportsandalatte.wordpress.com.
You may or may not have seen “Logorama,” the short film that took home an Oscar earlier this year for “Best Animated Short Film.” It’s a film that explores the way that logos are increasingly embedded in our existence. While the movie discusses the ubiquity of branding and leaves one to ask is it too much? Well I don’t think so. Plus, that’s not my call and I think it’s completely subjective. What it did make me observe more carefully is the logo placement and corporate alignment as it relates to sports.
Of course corporate sponsorship runs rampant in the NBA and there’s no better time than now for presenting sponsors to align themselves with one of the most premier stages in all of sports: The NBA Playoffs.
Check out the presenting sponsors for some of the playoff contenders (note: most of these were splash page elements on the teams’ websites, so obviously there are some teams that are missing):
(Atlanta Hawks Playoffs Presented by Aarons)
(Cleveland Cavaliers Playoffs Presented by Cub Cadet)
Side note: I like that one athlete isn’t singled out…great concept of “teamwork”
Of course many of the presenting sponsors are also presenting sponsors of the team as a whole. It’s just really interesting to see the amount of involvement by corporations and the partnerships they have with sports entities and how sports is a great platform to enhance brand awareness and brand image.
Deandra is currently working in the sports business industry as a Media & Marketing Specialist. She is a graduate of Georgia State University’s M.S. Sports Business Management program and attended undergrad at NC State. Her previous work experience includes time spent with Philips Arena, the Georgia Dome, GSU Athletics, NC State Athletics and the Women’s Sports Foundation. In her spare time, she does freelance graphic design (www.deandraduggans.com) and shares her talents with grassroots sports organizations. You can reach her via email at firstname.lastname@example.org or on Twitter at twitter.com/SportsandaLatte.