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Jason Peck said on March 16th, 2010 at 3:11 pm

Very interesting about all the Nike teams.

I have Kentucky winning it all. Despite the fact they’re very young (hey, so was Syracuse in 2003), their talent could lift them to victory.

Tom Scovic said on March 18th, 2010 at 10:26 am

Jason, you are a smart man! As you may guess Amanda, I have to pick with my heart and made the Wildcats champions too.

Nike’s involvement with college teams is very calculated. I know that UK is one team that gets a lot of Nike support, especially as it seems Rupp Arena is becoming the new Staples Center with all the celebs that have been in house this year (more than just Ms. Judd), because the exposure is everywhere. Conversely, slipping Michigan football and basketball programs saw the long time Nike school switch to Adidas as their exposure dwindled. If Nike still saw value in Ann Arbor, they would not have let Adidas take that contract.