News and opinions on the business side of sports

Mar

Guest Post: IEG Sponsorship Conference Recap Part 2

Posted by Russell Scibetti Published in Sponsorships

Today’s post is courtesy of guest blogger Mike Mahoney. Make sure to check out Part 1 from Monday. What is it like to attend IEG’s annual sponsorship conference? Is it right for you? IEG2010 was a perfect mix of presentations, Interactive roundtables, tradeshow booth visits, group networking, and 1 on 1 meetings facilitated by IEG. [...]

2 comments

Mar

Sports Fan Loyalty Index

Posted by Russell Scibetti Published in Governing Bodies, Marketing

Normally I don’t like to just directly publish press releases that I receive (I’m on several lists now), but this one caught my attention, and I think you will all find it quite interesting. It came from Robert Passikoff, Founder and President of Brand Keys, Inc. “After years in the #2 spot, Major League Baseball [...]

6 comments

Mar

Guest Post: IEG Sponsorship Conference Recap Part 1

Posted by Russell Scibetti Published in Sponsorships

Today’s post is courtesy of guest blogger Mike Mahoney. Check back later this week for Part 2! I attended IEG’s 2010 Sponsorship Conference Themed – “Unbound” last week, and Russell asked me for my key takeaways, especially ones that could not fit under 140 characters. This was my first time at IEG’s annual conference, and [...]

6 comments

Mar

Nice Work from the Buffalo Bills

Posted by Russell Scibetti Published in Community Relations, Football, Marketing

Last week, Pro Football Talk reported that the Buffalo Bills were taking some heat from fans for a season ticket renewal flyer that featured their punter Brian Moorman kicking from his own endzone (you can see the picture here on Deadspin). Well since that story, I’ve seen two excellent marketing and community relations campaigns that [...]

no comment

Mar

Personal Branding and Building a Virtual Network

Posted by Russell Scibetti Published in Career Development

Earlier this morning, I had the opportunity to be a guest speaker at Farleigh Dickinson University for an undergraduate business fundamentals class. This is an area that I am very passionate about (hence the reason for my blog, my Twitter usage, my LinkedIn profile, etc.) and I was excited to give a talk on the [...]

no comment

Mar

Dancing With the (Sports) Stars

Posted by Amanda Miller Published in General, Social Media

(NOTE: This was written prior to the airing of Monday evening’s “Dancing With the Stars” and therefore contains NO spoilers) We all know Cincinnati Bengals wide receiver Chad Ochocinco can make some serious moves on the football field. Tonight we’ll find out what he can do on the dance floor when he and partner Cheryl [...]

3 comments

Mar

Keynote from the Sloan Sports Analytics Conference

Posted by Russell Scibetti Published in General

For those that were unable to attend the MIT Sloan Sports Analytics Conference (and that includes me!), here is a video of the keynote address, featuring: Michael Lewis, author of Moneyball and The Blind Side Mark Cuban, Owner of the Dallas Mavericks Bill Simmons, The Sports Guy on ESPN Daryl Morey, General Manager of the [...]

no comment

Mar

Use, Don’t Abuse, Your Email Database

Posted by Russell Scibetti Published in Marketing, Sponsorships

I wanted to share three emails that I recently received from a couple of professional sports franchises (I’m signed up for several team newsletters, so I can follow trends and best practices in email marketing). Email 1 from the Houston Texans (right): While a large percentage of male football fans consider cheerleaders to be a [...]

2 comments

Mar

Guest Post: Get Into The Sports Industry – Part 2

Posted by Russell Scibetti Published in Career Development

Today’s post is courtesy of guest blogger Matt Weinberger. Make sure to read Part 1 from last week! The sports industry is an exciting place. Too often I get questions asking how one can go about getting into the industry. In response I have created my personnel list of 10 things one MUST do to [...]

3 comments

Mar

Nike Takes Over March Madness

Posted by Amanda Miller Published in Collegiate Athletics, Sporting Goods and Apparel

There’s one March Madness juggernaut that no one has been talking about on sports talk radio. It’s not Kansas, or Syracuse, or even Duke… it’s Nike. The Nike basketball Twitter account announced just hours after the selection show that 49 of the 65 tournament teams would be wearing the swoosh, with three more sporting the Jordan [...]

3 comments