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concerned fan said on February 17th, 2010 at 12:42 pm

“Public Relations from the Experts?” Last year the Goldklang group planned a ballgame admitting women only. It fell apart at the last minute because it was illegal, and the game drew only a couple hundred fans when they usually have more than four thousand. The Goldklang Group is a public relations disaster.

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Russell Scibetti said on February 17th, 2010 at 1:07 pm

Here are two links that refer to that specific promotion:

Press Release from the Hudson Valley Renegades: http://www.hvrenegades.com/news/index.html?article_id=524

Article from UPI.com: http://www.upi.com/Odd_News/2009/07/04/Ball-club-takes-flak-for-ball-less-promo/UPI-25031246727108/

This was definitely a controversial promotion, and some elements of it were changed based on the public response (e.g. men were allowed in). You can look back to many companies and sports organizations and find promotional ideas that didn’t go so well (Disco Demolition anyone?). The idea behind it was well intentioned – create a promotion that promotes female accomplishments and generates a fun, unique event for female fans. The execution had some problems, but they acknowledged that and can learn from the incident.

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concerned fan said on February 18th, 2010 at 2:47 pm

Actually, the promotional elements of it were changed at the request of the Dutchess County district attorney’s office on behalf of the county, which leases the stadium to the Renegades. The county didn’t want them breaking the law in its stadium. Public response had nothing to do with it at all.

And of course you do realize that one of the co-promoters of Disco Demolition Night was… Mike Veeck! He’s the president of the Goldklang Group. Far from being an effective marketing firm, their only concern is marketing themselves, and they’re not doing a very good job of it.

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Russell Scibetti said on February 18th, 2010 at 5:12 pm

I can respect your opinion, and one of the values of this blog is to encourage discussion and share opinions. I personally enjoyed the videos on their site and think they can be a good resource for others. Some may disagree, and that’s fine too.