The folks over at The Goldklang Group have been running a marketing campaign called “Be Your Own Fan” across the four professional baseball organizations that they represent. To support that initiative, they’ve created a great website called “Be Your Own Fan TV” (byoftv.com). Every two weeks, they release a new video that provides an inside look at a different element of sports business. So far, they’ve produced seven videos that cover topics such as reporting, television production, public relations, baseball operations and more.
I’ve included two of their recent videos here to give you all a preview. They do an excellent job in creating both entertaining and informative content. You can visit their website, byoftv.com, to view additional episodes.