Be Your Own Fan TV

The folks over at The Goldklang Group have been running a marketing campaign called “Be Your Own Fan” across the four professional baseball organizations that they represent. To support that initiative, they’ve created a great website called “Be Your Own Fan TV” (byoftv.com). Every two weeks, they release a new video that provides an inside look at a different element of sports business. So far, they’ve produced seven videos that cover topics such as reporting, television production, public relations, baseball operations and more.

I’ve included two of their recent videos here to give you all a preview. They do an excellent job in creating both entertaining and informative content. You can visit their website, byoftv.com, to view additional episodes.

4 thoughts on “Be Your Own Fan TV

  • February 17, 2010 at 12:42 pm
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    “Public Relations from the Experts?” Last year the Goldklang group planned a ballgame admitting women only. It fell apart at the last minute because it was illegal, and the game drew only a couple hundred fans when they usually have more than four thousand. The Goldklang Group is a public relations disaster.

  • February 17, 2010 at 1:07 pm
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    Here are two links that refer to that specific promotion:

    Press Release from the Hudson Valley Renegades: http://www.hvrenegades.com/news/index.html?article_id=524

    Article from UPI.com: http://www.upi.com/Odd_News/2009/07/04/Ball-club-takes-flak-for-ball-less-promo/UPI-25031246727108/

    This was definitely a controversial promotion, and some elements of it were changed based on the public response (e.g. men were allowed in). You can look back to many companies and sports organizations and find promotional ideas that didn’t go so well (Disco Demolition anyone?). The idea behind it was well intentioned – create a promotion that promotes female accomplishments and generates a fun, unique event for female fans. The execution had some problems, but they acknowledged that and can learn from the incident.

  • February 18, 2010 at 2:47 pm
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    Actually, the promotional elements of it were changed at the request of the Dutchess County district attorney’s office on behalf of the county, which leases the stadium to the Renegades. The county didn’t want them breaking the law in its stadium. Public response had nothing to do with it at all.

    And of course you do realize that one of the co-promoters of Disco Demolition Night was… Mike Veeck! He’s the president of the Goldklang Group. Far from being an effective marketing firm, their only concern is marketing themselves, and they’re not doing a very good job of it.

  • February 18, 2010 at 5:12 pm
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    I can respect your opinion, and one of the values of this blog is to encourage discussion and share opinions. I personally enjoyed the videos on their site and think they can be a good resource for others. Some may disagree, and that’s fine too.

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