Comments on: A Presenting Sponsorship That “Fits”

By: Chris

Chris — Fri, 05 Feb 2010 23:18:43 +0000

I believe Under Armour was the sponsor of National Singing Day on ESPN as well. It seems to fall in line with “peak athletic performance” given its a day dedicated to the best high school players.

By: Tom Scovic

Tom Scovic — Thu, 04 Feb 2010 17:44:53 +0000

I think it will be most interesting to see how UA’s shoe business benefits from all of this, especially with the high school combines that they are doing. Under Armour is pretty much the gold standard these days in performance athletic wear, but on the shoe side, can’t bounce Nike. Their newest grassroots initiatives, according to owner Kevin Plank at NSF, are focused on the shoes. If they can get on the feet of all of these athletes, maybe they can change some perceptions.

By: Anita Lobo

Anita Lobo — Thu, 04 Feb 2010 17:25:51 +0000

good to see a presenting sponsorship, that doesn’t rely on celebs/ events with celebs to drive action. very instructive post Russel!