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Anita Lobo said on February 4th, 2010 at 12:25 pm

good to see a presenting sponsorship, that doesn’t rely on celebs/ events with celebs to drive action. very instructive post Russel!

Tom Scovic said on February 4th, 2010 at 12:44 pm

I think it will be most interesting to see how UA’s shoe business benefits from all of this, especially with the high school combines that they are doing. Under Armour is pretty much the gold standard these days in performance athletic wear, but on the shoe side, can’t bounce Nike. Their newest grassroots initiatives, according to owner Kevin Plank at NSF, are focused on the shoes. If they can get on the feet of all of these athletes, maybe they can change some perceptions.

Chris said on February 5th, 2010 at 6:18 pm

I believe Under Armour was the sponsor of National Singing Day on ESPN as well. It seems to fall in line with “peak athletic performance” given its a day dedicated to the best high school players.