There has been some buzz this week surrounding BusinessWeek’s release of their sports Power 100 list. In this case, power is referring primarily to earning power, for the athletes and those that work with them. It is a little controversial to still see Tiger Woods on the top of the list, but when you consider how much revenue he generated before any of his personal issues came to light, it does make sense.
The rest of the top five were LeBron James, Phil Mickelson, Albert Pujols and Peyton Manning. LeBron at #2 makes a lot of sense, but I thought that Manning (the NFL’s most marketable player) would be a shoe-in for #3. Instead, another golfer slides in at #3 and the most dangerous hitter in baseball landed at #4, even though he’s seems to slide under the radar in the public spotlight (probably because he plays in St. Louis). Here are some other quick “surprises” in my opinion:
- Brett Favre at #15 – Seems low considering his immense impact of the NFL’s ratings and merchandise sales
- Joe Mauer at #19 – Seems high since he still has a reasonably low contract number and plays in a small market
- David Beckham at #35 – Seems low – he’s still arguably the most iconic soccer player in the world
- Alex Ovechkin/Sidney Crosby at #37/39 – Seems low, since they are the current identity of the NHL
- Hines Ward at #40 – Seems high for a aging WR who doesn’t get nearly the attention that other NFL wide receivers receive
- Danica Patrick at #88 – Seems low – with her move to the Nationwide Series, her marketing and earning potential keeps growing
BusinessWeek does a nice job is breaking down the methodology of their list, providing additional analysis on why some did (and didn’t) make the cut, and other looks at the top sports business stories of the year. Click here to read more about their Power 100 list. If you want a quick look at this list yourself, you can see it right here behind the break.
POWER 100 LIST ========================================== Athlete Sport ========================================== 1. Tiger Woods Golf 2. LeBron James Basketball 3. Phil Mickelson Golf 4. Albert Pujols Baseball 5. Peyton Manning Football 6. Dwyane Wade Basketball 7. Michael Phelps Swimming 8. Adrian Peterson Football 9. Shaquille O’Neal Basketball 10. Lance Armstrong Cycling 11. Rafael Nadal Tennis 12. Kobe Bryant Basketball 13. Larry Fitzgerald Football 14. Ryan Howard Baseball 15. Brett Favre Football 16. Serena Williams Tennis 17. Roger Federer Tennis 18. Eli Manning Football 19. Joe Mauer Baseball 20. Tim Duncan Basketball 21. Jimmie Johnson Auto Racing 22. Kevin Garnett Basketball 23. Chris Johnson Football 24. Randy Moss Football 25. Drew Brees Football 26. Kurt Warner Football 27. Usain Bolt Track & Field 28. Jeff Gordon Auto Racing 29. Dirk Nowitzki Basketball 30. Tom Brady Football 31. Kevin Durant Basketball 32. CC Sabathia Baseball 33. Derek Jeter Baseball 34. Prince Fielder Baseball 35. David Beckham Soccer 36. Dwight Howard Basketball 37. Alex Ovechkin Hockey 38. Andre Johnson Football 39. Sidney Crosby Hockey 40. Hines Ward Football 41. Mark Martin Auto Racing 42. Venus Williams Tennis 43. Donovan McNabb Football 44. Chris Paul Basketball 45. Dale Earnhardt Jr. Auto Racing 46. Mark Teixeira Baseball 47. LaDainian Tomlinson Football 48. Tony Stewart Auto Racing 49. Chase Utley Baseball 50. Jim Furyk Golf 51. Shaun White Snowboarding 52. David Wright Baseball 53. Ilya Kovalchuk Hockey 54. Ben Roethlisberger Football 55. Steve Nash Basketball 56. Lorena Ochoa Golf 57. Evan Longoria Baseball 58. Deron Williams Basketball 59. Paul Pierce Basketball 60. Carmelo Anthony Basketball 61. Alex Rodriguez Baseball 62. Johan Santana Baseball 63. Tim Lincecum Baseball 64. Apolo Anton Ohno Speedskating 65. Stewart Cink Golf 66. Ray Allen Basketball 67. Carl Edwards Auto Racing 68. Yao Ming Basketball 69. Troy Polamalu Football 70. Kyle Busch Auto Racing 71. Landon Donovan Soccer 72. Manny Pacquiao Boxing 73. Padraig Harrington Golfer 74. Vince Carter Basketball 75. Tony Romo Football 76. Dustin Pedroia Baseball 77. Ichiro Suzuki Baseball 78. Ray Lewis Football 79. Andy Roddick Tennis 80. Maria Sharapova Tennis 81. Sergio Garcia Golf 82. Fedor Emelianenko Mixed Martial Arts 83. Derrick Rose Basketball 84. Vijay Singh Golf 85. Steven Jackson Football 86. Andy Murray Tennis 87. Allen Iverson Basketball 88. Danica Patrick Auto Racing 89. Brandon Roy Basketball 90. Manny Ramirez Baseball 91. Floyd Mayweather Boxing 92. Candace Parker Basketball 93. Shane Mosley Boxing 94. Diana Taurasi Basketball 95. Misty May-Treanor Volleyball 96. Brock Lesnar Mixed Martial Arts 97. Patrick Kane Hockey 98. Chad Ochocinco Football 99. Matt Ryan Football 100. Ryan Sheckler Skateboarding