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Geoff S said on December 15th, 2009 at 3:47 pm

Russell,

I’m a new follower of your blog and have enjoyed what I’ve read so far.

Your tweet on the term “subscriber” was interesting. I’m currently in Australia and season ticket holders/subscribers down here are refered to as members and you purchase a membership to the club/team. Certainly the term member evokes a larger sense of commitment and ownership.

Anyways, keep the posts coming.

Geoff

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Russell Scibetti said on December 17th, 2009 at 9:12 am

Geoff,

Thanks for the kind words. I have seen the “member” approach in Europe as well. I think that term does carry more value than “subscriber” does. I think most US consumers are just used to the idea of season tickets and being a season ticket holder.

-Russell