SportsBiz Tweets from MSG

New_York_Rangers_LogoI attended last night’s Rangers/Thrashers game at Madison Square Garden (unfortunately, the Rangers lost in the shootout). While I was there, I decided to send out a series of sports business “tweets” based on some of my observations. In case you missed them in real time, here they are again for your viewing pleasure. As always, I’d love your feedback and thoughts in the comments.

  • Some #sportsbiz thoughts from tonight’s #NYR game: I don’t like the “I am a Ranger” messaging. Been done too many times by other teams.
  • I want to ride the SpongeTech zamboni! http://mypict.me/266xU
  • Rangers dashers are packed tight, only one spot that I can see with an in-house ticketing message and two for MSG HD.
  • No ribbon bands at MSG, which limits inventory a bit. Even so, there is still some internal facade that could easily be used but isn’t.
  • Some scattered no shows in the building, but still very good for a Monday vs. Atlanta. Rangers have had a great show rate all year.
  • Also find it interesting that the MSG teams refer to their season ticket holders as subscribers. Makes me think of a magazine subscription.
    • Reply from bluejayrock – Or perhaps a subscription to your friendly local cable company, say maybe Cablevision?
    • Reply from mario_prosp – “Subscriber” makes the fan sound more connected w/ the team, “ticket holder” sounds transactional.
    • My reply – I see that perspective. But I also think that of a subscription as something that I can just cancel – I don’t feel invested in it.
  • Just had the Coca Cola fan music choice of the game. Nice way to activate in a unique way around a basic part of the game experience.
  • Sponsor of the Night: FXDD – in the ice, on screen for replays, text messaging promos. I have no idea who they are, but now I want to know.
  • Might have spoke too soon. The NY Lottery’s Human Puck Race was great! Engaging participants and the crowd loved it. http://mypict.me/269e6

2 thoughts on “SportsBiz Tweets from MSG

  • December 15, 2009 at 3:47 pm
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    Russell,

    I’m a new follower of your blog and have enjoyed what I’ve read so far.

    Your tweet on the term “subscriber” was interesting. I’m currently in Australia and season ticket holders/subscribers down here are refered to as members and you purchase a membership to the club/team. Certainly the term member evokes a larger sense of commitment and ownership.

    Anyways, keep the posts coming.

    Geoff

  • December 17, 2009 at 9:12 am
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    Geoff,

    Thanks for the kind words. I have seen the “member” approach in Europe as well. I think that term does carry more value than “subscriber” does. I think most US consumers are just used to the idea of season tickets and being a season ticket holder.

    -Russell

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