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	<title>Comments on: Sports and Social Media Predictions in 2010</title>
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		<title>By: Michael Hurley</title>
		<link>http://www.thebusinessofsports.com/2009/12/14/sports-and-social-media-predictions-in-2010/comment-page-1/#comment-25969</link>
		<dc:creator>Michael Hurley</dc:creator>
		<pubDate>Tue, 15 Dec 2009 16:07:53 +0000</pubDate>
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		<description>I agree with Carson. We have begun focusing our efforts on developing totally integrated programs that attempt to coordinate all digital media touch points in support of a specific objective.</description>
		<content:encoded><![CDATA[<p>I agree with Carson. We have begun focusing our efforts on developing totally integrated programs that attempt to coordinate all digital media touch points in support of a specific objective.</p>
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		<title>By: Jason Peck</title>
		<link>http://www.thebusinessofsports.com/2009/12/14/sports-and-social-media-predictions-in-2010/comment-page-1/#comment-25895</link>
		<dc:creator>Jason Peck</dc:creator>
		<pubDate>Tue, 15 Dec 2009 13:02:53 +0000</pubDate>
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		<description>Thanks for contributing your thoughts and for writing about this!

Carson - I look forward to hearing more about your upcoming promo. Keep us posted.</description>
		<content:encoded><![CDATA[<p>Thanks for contributing your thoughts and for writing about this!</p>
<p>Carson &#8211; I look forward to hearing more about your upcoming promo. Keep us posted.</p>
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		<title>By: Carson McKee</title>
		<link>http://www.thebusinessofsports.com/2009/12/14/sports-and-social-media-predictions-in-2010/comment-page-1/#comment-25519</link>
		<dc:creator>Carson McKee</dc:creator>
		<pubDate>Mon, 14 Dec 2009 21:11:48 +0000</pubDate>
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		<description>Sponsorship integration is the key - but via a collaborative strategy of team and corporate partner... dropping isolated sponsored tweets or status updates is not the answer with such strong fan engagement platforms. I am working on a promo with a sponsor and team right now that will launch next week - exciting stuff!</description>
		<content:encoded><![CDATA[<p>Sponsorship integration is the key &#8211; but via a collaborative strategy of team and corporate partner&#8230; dropping isolated sponsored tweets or status updates is not the answer with such strong fan engagement platforms. I am working on a promo with a sponsor and team right now that will launch next week &#8211; exciting stuff!</p>
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