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Carson McKee said on December 14th, 2009 at 4:11 pm

Sponsorship integration is the key – but via a collaborative strategy of team and corporate partner… dropping isolated sponsored tweets or status updates is not the answer with such strong fan engagement platforms. I am working on a promo with a sponsor and team right now that will launch next week – exciting stuff!

Jason Peck said on December 15th, 2009 at 8:02 am

Thanks for contributing your thoughts and for writing about this!

Carson – I look forward to hearing more about your upcoming promo. Keep us posted.

Michael Hurley said on December 15th, 2009 at 11:07 am

I agree with Carson. We have begun focusing our efforts on developing totally integrated programs that attempt to coordinate all digital media touch points in support of a specific objective.