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Lisa Sullivan said on December 3rd, 2009 at 10:00 am

It’s nice to finally see an intelligently written article about the unfortunate subject that currently is Tiger Woods. I completely agree with everything you said. What I would add is if given time his current sponsors decide to drop his endorsement of their products, looking at the incredible athlete that he is, there are countless opportunities for other companies to snatch him right up.

If we just look at the athlete, he should be pretty set. If we look at the man with all of his short comings and humanity, I’d still like to believe he’s set but the reality is for some companies his athleticism isn’t going to be enough. It’s those that might pull out. It’s also those same companies that might smack themselves in their collective buttocks after the fact going, “Now tell me again why we dropped him?”

Great post!

Emmett Jones said on December 4th, 2009 at 1:03 pm

Nice post. This new 24/7 age of media can certainly be over bearing at times. Unfortunately though, it is us, the fans, that can largely be held responsible for creating it. Fans wanted the inside access to the players. We want that connection. Of course, like you said, its had the side effect of humanizing the people. Its a catch 22, and it doesn’t look like we have anyway of going back.

I don’t foresee Tiger losing any endorsement deals. Truth be told, the people he’s marketed towards (middle age to older WASP’s) have probably gone through a lot of the same situations (50% of marriages ending in divorce means that there’s a pretty good chance some of the Tiger Woods marketing base has gone through some sort of infidelity or rough time, or the like).

The point is that I don’t think there’s morality in advertising. Just capitalism. Tiger’s alleged transgressions aren’t enough to sway enough of the public to turn on him, therefore, he’s still profitable. What advertiser can turn down his revenue generating power, if he has it?

Even if the public did view this as morally outrageous, continued high performance would allow Tiger to regain those previous sponsorships and then some. Look at Kobe Bryant.