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Ryan said on November 3rd, 2009 at 10:12 am

I’m a big proponent of trying to turn a mistake into a gain, so maybe Macy’s can offer a special discount on other Phillies merchandise for anyone that brings in a copy of the unfortunate advertisement.

Sure it can work. At least they can acknowledge the fact that they screwed up and make light of the situation.

Amanda Miller said on November 3rd, 2009 at 10:27 am

I’m with Ryan, they can certainly turn this into some kind of positive. I’m not ready to slam Macy’s though. It’s pretty common in this kind of situation to have a ‘congratulations’ ad ready to run at a moment’s notice. They wouldn’t be able to submit a ‘congratulations’ ad at 11 p.m. the night the Phillies clinch, so my guess is that it’s the newspapers fault for running the incorrect ad.

Rebecca Hopkins said on November 4th, 2009 at 12:19 pm

I agree with Amanda that Macy’s appear to be carrying the can for someone else’s mistake.

If Macy’s was our client we would recommend avoiding any promotion that generated more awareness of the ad. without negating the element of fault, especially if it could be perceived as Macy’s own error.

The key in these situations is to act very, very quickly. We would advise approaching the paper and asking it to run a feature along the lines of ‘whoops – top ten printed bloopers’ leading with acknowledging the mistake (with an apology to Macy’s if needed) along with copy praising/ promoting the company’s unstinting support for the team. This could be run with a reader competition asking readers to admit their biggest / funniest blunder, with the top entries receiving Phillies merchandise.

This way everyone wins – Macy’s is exonerated, the public is reminded that we are all human and the paper gets some free and unique editorial as it gets to print the best entries from the competition in a subsequent edition.