Macy’s Little Mistake

I think most people have probably seen this already, but just in case, I’m going to share it here as well. Macy’s made a little mistake with an advertisement they ran in Monday’s Philadelphia Enquirer. Take a look (thanks to the AZCentral.com FanBoy Blog for the photo).

macysad

In case you weren’t following baseball, the Phillies are currently down three games to two in the World Series, and in fact, they were down 3-1 when this ad actually ran. While I like the idea of having confidence in your team, I think this is taking it a bit too far. The newspaper has since apologized for running the ad. In situations like this, I’m a big proponent of trying to turn a mistake into a gain, so maybe Macy’s can offer a special discount on other Phillies merchandise for anyone that brings in a copy of the unfortunate advertisement. They could gain some goodwill for the mistake and generate some new sales. Do you think this would work?

3 thoughts on “Macy’s Little Mistake

  • November 3, 2009 at 10:12 am
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    I’m a big proponent of trying to turn a mistake into a gain, so maybe Macy’s can offer a special discount on other Phillies merchandise for anyone that brings in a copy of the unfortunate advertisement.

    Sure it can work. At least they can acknowledge the fact that they screwed up and make light of the situation.

  • November 3, 2009 at 10:27 am
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    I’m with Ryan, they can certainly turn this into some kind of positive. I’m not ready to slam Macy’s though. It’s pretty common in this kind of situation to have a ‘congratulations’ ad ready to run at a moment’s notice. They wouldn’t be able to submit a ‘congratulations’ ad at 11 p.m. the night the Phillies clinch, so my guess is that it’s the newspapers fault for running the incorrect ad.

  • November 4, 2009 at 12:19 pm
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    I agree with Amanda that Macy’s appear to be carrying the can for someone else’s mistake.

    If Macy’s was our client we would recommend avoiding any promotion that generated more awareness of the ad. without negating the element of fault, especially if it could be perceived as Macy’s own error.

    The key in these situations is to act very, very quickly. We would advise approaching the paper and asking it to run a feature along the lines of ‘whoops – top ten printed bloopers’ leading with acknowledging the mistake (with an apology to Macy’s if needed) along with copy praising/ promoting the company’s unstinting support for the team. This could be run with a reader competition asking readers to admit their biggest / funniest blunder, with the top entries receiving Phillies merchandise.

    This way everyone wins – Macy’s is exonerated, the public is reminded that we are all human and the paper gets some free and unique editorial as it gets to print the best entries from the competition in a subsequent edition.

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