Comments on: The Connection Between Industry and Inventory http://www.thebusinessofsports.com/2009/11/02/the-connection-between-industry-and-inventory/ News and opinions on the business side of sports Fri, 19 Mar 2010 23:48:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Munson http://www.thebusinessofsports.com/2009/11/02/the-connection-between-industry-and-inventory/comment-page-1/#comment-13267 Michael Munson Mon, 02 Nov 2009 14:33:32 +0000 http://www.thebusinessofsports.com/?p=2318#comment-13267 The thing is, Allstate has the sponsorship in so many stadiums, and in-game broadcast component to their messaging as well, that to the untrained (or uncaring) eye, it was Allstate on the Oregon net. There are many examples of incorrect recall or awareness when it comes to these kinds of sponsorships (really media buys). I'm not so sure it's a great idea for another insurance company, especially one that starts with "A" to be slapping its logo on the net when Allstate has a much stronger and established presence across the country's stadiums and calls attention to it in game broadcasts. The thing is, Allstate has the sponsorship in so many stadiums, and in-game broadcast component to their messaging as well, that to the untrained (or uncaring) eye, it was Allstate on the Oregon net.

There are many examples of incorrect recall or awareness when it comes to these kinds of sponsorships (really media buys). I’m not so sure it’s a great idea for another insurance company, especially one that starts with “A” to be slapping its logo on the net when Allstate has a much stronger and established presence across the country’s stadiums and calls attention to it in game broadcasts.

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