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Michael Munson said on November 2nd, 2009 at 9:33 am

The thing is, Allstate has the sponsorship in so many stadiums, and in-game broadcast component to their messaging as well, that to the untrained (or uncaring) eye, it was Allstate on the Oregon net.

There are many examples of incorrect recall or awareness when it comes to these kinds of sponsorships (really media buys). I’m not so sure it’s a great idea for another insurance company, especially one that starts with “A” to be slapping its logo on the net when Allstate has a much stronger and established presence across the country’s stadiums and calls attention to it in game broadcasts.