News and opinions on the business side of sports
30
Oct
Tweet Time for this week’s edition of Sports Careers Saturday, one day early! Career Tip from Mark Tudi: Commitment and Follow-Up – Simple Words, Simple Meanings I have attended a number of trade show and career fairs across the country where I have met hundreds of people who desired employment in the sports industry. I [...]
27
Oct
Tweet Today’s guest post is courtesy of Christopher Byrne of The Cayuga Group. This post was in response to a discussion on The Business of Sports LinkedIn group regarding examples of current social media practices in sports. Sometimes I think it is easier to say what teams, leagues and organizations are doing wrong. I do [...]
21
Oct
Tweet At this point, everyone should understand how important it is to integrate social sharing links into any web-based campaign. These links provide an easy mechanism for fans to share the message with others and hopefully create a viral-like distribution for the campaign. While I completely agree with this approach, I just saw an interesting [...]
20
Oct
Tweet Marquette University has taken a very creative approach to selling their season ticket and mini-plans that goes beyond a straight sales pitch. They worked with Row27 Studios to creating a new website that combines team-generated and user-generated content with both a contest and ticket sales information to create an interactive fan experience. You can [...]
15
Oct
Tweet Today’s post is courtesy of guest blogger Rob Campbell, Analyst for IEG Research Services. This article was first published on IEG’s Sponsorship Blog at Sponsorship.com. Social Media and Sponsorship Join Forces for Marquette Basketball This past week, Marquette University started posting from a Pepsi-sponsored Twitter account focusing on the home opener for its men’s [...]
14
Oct
Tweet As time goes on, there is more and more content buried deep in the archives of this blog, so every now and then, I like to reach into “the vault” and revisit an old post. Today, I’m sharing a post I wrote last year on making marching bands part of the professional sports experience. [...]
12
Oct
Tweet Today’s post is courtesy of guest blogger Steve Koss. Social Media, Crowd Management & Security at Stadiums Empower the Fans The real action of the sports business occurs in the front and back of house operations for the event at a stadium. The action on the field is the entertainment for the fans with [...]
10
Oct
Tweet Time for this week’s edition of Sports Careers Saturday! Career Tip: Preparing for the Interview They want to see if you have the right stuff. It’s okay to have butterflies. Most people do, even if they don’t admit it. What you do to get ready at this point is crucial to increasing your chances [...]
9
Oct
Tweet On this week’s edition of Five for Friday, we’ll discuss some of the most (and possibly least) watched professional football, a unique take on Olympic sponsorships, the fan’s role in the economic model of sports, and whether or not we will see golf in Rio in 2016. 1. Favre attracts cable’s largest audience – [...]
7
Oct
Tweet Last week, the International Olympic Committee (IOC) officially announce that Rio de Janeiro, Brazil would host the 2016 Summer Olympics. This will be the first time that the Games will take place in South America, and it has been hailed as a tremendous achievement for Brazilian President Luiz Inacio Lula da Silva. Meanwhile, at [...]
