As a special treat for tomorrow night’s New York City Sports Business Networking event, the guys at FanChatter put together a special ChatterBox that will aggregate any Twitter conversations that includes the #sportsbiz hashtag. So make sure to use the #sportsbiz hashtag in all your tweets during tomorrow night’s event, as well as in any sports business tweets [...]

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Last week, news came out about a new “Twitter policy” being implemented by ESPN.com. It started with a tweet from Ric Bucher, followed by lots of speculation, and then information on the actual guidelines was released on TheBigLead.com. Last night, I had the chance to talk with Rob King, Editor-in-Chief of ESPN.com, about this policy and [...]

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I’m sure you’ve all noticed that I always have a poll running on the right side of the page. If you haven’t already, please vote! I try to change the poll every couple of weeks and the results can be quite interesting. On that note, here are the results from a recent poll on sports marketing and [...]

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I wanted to remind everyone that our next sports business networking event is this Thursday, August 13 from 6:30 to 9:30PM at Slattery’s Midtown Pub (8 East 36th St).  Our first New York event drew over 100 people and we expect to have the same type of turnout this time around.  If you are interested in [...]

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Just a quick post today to share a great video clip from ESPN’s Outside the Lines discussing professional athletes on Twitter and featuring a couple of friends of mine, Kathleen Hessert of Sports Media Challenge and Brendan Wilhide of Sportsin140.com.

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This week’s “Five for Friday” encompasses a lot of new. We feature the newest and possibly biggest Twitter story yet, the future end to Lowe’s Motor Speedway, and the new naming rights for the new Orlando Magic arena. We also cover the new Tennessee Volunteers  football recruiting billboards and the “party passes” that the new [...]

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Today’s post is courtesy of guest blogger Kris Mathis, Founder of SponsorPitch. This summer Wimbledon and the British Open offered up some of the richest sports viewing in quite some time. Unfortunately, they also brought the usual headaches for official marketers, courtesy of a few clever ambushers. Take for instance Hugo Boss’ branded sailboat garnering [...]

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Today’s post is courtesy of guest blogger Amanda M. Miller, a current Sports Business/Marketing MBA student at Arizona State and summer intern for Navigate Marketing. In the last three months, the NCAA has come under attack on multiple fronts. First, lawsuits were filed (separately) by former Rutgers football player Ryan Hart and former Arizona State quarterback [...]

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Today’s post is an email interview that I recently did with Marty Wetherall, Co-Founder and CEO of FanChatter. Marty – tell us a bit about yourself. My background is in filmmaking and advertising, but I’ve always found myself figuring out ways to work in sports. My thesis film at USC was a baseball movie, I’ve [...]

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Today’s post is courtesy of guest blogger Ron Contorno, President of Full House Entertainment Database Marketing. Being in the middle of hundreds of direct marketing campaigns for sports teams and entertainment venues, we know what works and what does not work.  We also are backed by a lot of research that identifies the businesses and consumers [...]

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