This week has been flying by, and unfortunately I haven’t has as much time to write as I like. But luckily, others have been writing so why not promote some of their hard work right here. Check out some of these great sports business links of the week.
- 3rd Circuit Sacks Del. Sports Lottery – You have to give Delaware credit for trying, but ultimately, their attempts to create a legal sports betting-based lottery in their three state racetrack/casinos was shot down by the appellate court. Anyone who wants to bet on sports legally must make their plans to visit Las Vegas.
- SEC Caught in PR Firestorm Over Social Media Policy - There’s been a lot of noise over the past two weeks regarding the original and then-amended ticket usage policy from the Southeastern Conference that would have originally prevented fans from using Twitter during games. Gail Sideman does a great job reviewing what happened and how the SEC handled the situation.
- Anheuser-Busch pulls ‘Fan Cans’ at some colleges- Anheuser-Busch tried to capture the interest of college sports fans by releasing specially branded cans in those regions. However, several colleges complained that the campaign encouraged underage drinking among students at those institutions. I don’t believe that there was any intent by A-B to intentionally market to this audience. After all, in each of these locations, there is still a massive over-21 audience that is passionate about local college sports that this campaign would be perfect for. (Update: Here’s another take on the Fan Cans story, courtesy of SportsInfo101.com)
- Partnership Activation 2.0 – August Newsletter- I’ve linked to these newsletters before, and for good reason. Brian Gainor always puts out some great content geared around the latest trends in corporate sponsorships and activation, making his newsletter a must-read.