Midweek Links

newspapers-150x150This week has been flying by, and unfortunately I haven’t has as much time to write as I like.  But luckily, others have been writing so why not promote some of their hard work right here.  Check out some of these great sports business links of the week.

  • 3rd Circuit Sacks Del. Sports Lottery – You have to give Delaware credit for trying, but ultimately, their attempts to create a legal sports betting-based lottery in their three state racetrack/casinos was shot down by the appellate court.  Anyone who wants to bet on sports legally must make their plans to visit Las Vegas.
  • SEC Caught in PR Firestorm Over Social Media Policy – There’s been a lot of noise over the past two weeks regarding the original and then-amended ticket usage policy from the Southeastern Conference that would have originally prevented fans from using Twitter during games. Gail Sideman does a great job reviewing what happened and how the SEC handled the situation.
  • Anheuser-Busch pulls ‘Fan Cans’ at some colleges– Anheuser-Busch tried to capture the interest of college sports fans by releasing specially branded cans in those regions. However, several colleges complained that the campaign encouraged underage drinking among students at those institutions. I don’t believe that there was any intent by A-B to intentionally market to this audience. After all, in each of these locations, there is still a massive over-21 audience that is passionate about local college sports that this campaign would be perfect for. (Update: Here’s another take on the Fan Cans story, courtesy of SportsInfo101.com)
  • Partnership Activation 2.0 – August Newsletter– I’ve linked to these newsletters before, and for good reason. Brian Gainor always puts out some great content geared around the latest trends in corporate sponsorships and activation, making his newsletter a must-read.

One thought on “Midweek Links

  • August 28, 2009 at 8:14 am
    Permalink

    Being on a college campus and having been a student over the last 4 years, it definitely wasn’t by accident that A-B was trying to market to this audience. If you are going to have a drink why not do it with a can dressed in your favorite team’s colors. I get it, and they might not have been trying to increase underage drinking, but that would be a indirect result.

    The biggest problem with the A-B cans is from a sponsorship and licensing standpoint. LSU, Ohio State, Oklahoma, and USC won the smack apparel case saying that colors +1 element caused confusion in the marketplace as to whether the company actually had a license with the school. These cans in most markets, like Tennessee and Georgia, had distinctive characteristics that would have afforded the schools evidence that confusion was occuring. At LSU, The LSU Sports Radio Network done by CBS Sports Properties has A-B as their main sponsor, so advertisements for the “LSU sports radio network” were placed right next to the colorful beer cans. Confusion was definitely present in this situation. The signage ended up being moved away from the beer cans and luckily the SEC came out saying that no member institution would be a partner in the A-B program.

Comments are closed.