Sunday was my birthday, and as such, I received a few sports-related birthday emails from the different team and league email lists that I’m subscribed to. Here are a couple of examples from NASCAR, NBA, NFL and Comcast-Spectacor (Philadelphia Flyers and 76ers):
It seems like such a basic concept, but there are many sports organizations that have my birthday information in their database but did not send any type of communication. It can be as simple as a basic “Happy Birthday” email from my favorite team, helping to create a deeper connection, or maybe a special offer on team merchandise or tickets. In fact, if your team has ticket inventory available, how about taking a trick from Disney World, which actually offers free park admission on your birthday. Even though you’re giving one ticket away, the additional tickets for anyone coming with the birthday guest will drive incremental sales, and the person receiving the free ticket is likely to buy more in the future.
Birthdays offer a great once-per-year opportunity to connect with and reward your fans. The programs are easy to put in place and definitely yield positive results.