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Isaac S said on August 6th, 2009 at 2:22 pm

Very interesting post. If a company can find a legal way to get their brand out there for cheap, more power to them.

Then again, if I was in sponsorship, I’m sure I would feel differently

Tom Foolery said on August 6th, 2009 at 8:27 pm

Legitimate sponsors will do well to create or seek to capitalise on the Ambush Marketing opportunities that present themselves.

Done properly, clever acts of ambush leave longer lasting impressions in our minds and in the media than the branding that may occur at the events themselves.