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Cole Price said on August 6th, 2009 at 10:13 am

Some have proposed setting aside accounts that would save royalties the collegiate athlete makes for the univeristy during their college career, and then release that to the player once they have either graduated or moved on from the university and collegiate athletics.

Over a 4 year basketball or football scholarship, student athletes have “made” between 200,000 to 250,000 by the athletic department paying for their education. If the student is from out of the state of the university, the can also apply for a Pell Grant to receive more money. They are given per deim, perscriptions provided by trainers, medical and health benefits provided by the schools, monies from opportunity funds tht can help them with various problems or random circumstances… Plus, books, room and board, and the opportunity to be marketed by the university of their choice as a superstar college athlete – which could possibly improve their draft status, award recognition, and more.

In the end, it is true to some degree that student athletes are being exploited as athletic departments move even more towards businesses in likeness; however, they are student athletes and have signed legal documentation to attend that school and promote them in athletic endeavors. There would be so many questions to answer about “likeness”, how to valuize how much your image is worth on the game as it refers to use, and more….

If EA lost this case, no one would ever buy another college sports video game. There would be no appeal to the audience because they wouldn’t be able to play with their favorite player. Its not realistic. If I were an athlete, I would be so happy to have my image on their game and understand that I am still a student first and foremost.

On the side of the former players whose things still get sold… I don’t believe they have much of a case at all. To far gone and they have already gotten paid in the pros most likely. Its like the NFL who owns all the player’s jersies… college athletic’s own that image when the prospecitve student athlete signs that contract to attend school.