News and opinions on the business side of sports
13
Jul
Tweet Billboards are a common part of the marketing mix for most sports organizations. You’ll see them promoting season tickets, partial plans, special packages and even single-game tickets. They tend to be a little brand focused, since they are going after people while they’re driving (not the most ideal time to buy something), but they [...]
12
Jul
Tweet Since I’ve already extended into the realms of Twitter, Facebook and YouTube, a sports business photo gallery on Flickr seemed like the next natural option! My goal is to load The Business of Sports Photo Gallery on Flickr with lots of valuable sports business photos, such as examples of great advertisements, sponsor activation, promotions, events [...]
11
Jul
Tweet In case you didn’t see it yet, I wanted to let you all know that the July 2009 issue of The Sports Business Exchange was just released this week. The Sports Business Exchange (TSBX) is a collection of insightful articles written by young sports business professionals, with new issues released throughout the year. The content is [...]
10
Jul
Tweet Twitter has become so big over the past year that new articles are surfacing online about how it will no longer serve a practical use. Too many people are using the platform for personal marketing which ruins the entire purpose of logging on to find quick and useful information. Whether these claims are accurate, [...]
8
Jul
Tweet Facebook is far and away the largest social networking community in existence, and as such, it is a prime location for sports organizations to communicate with their fans. Most do this through fan pages, which are profiles that can be created on behalf of a company, team, website, product, celebrity or anything really. Back [...]
7
Jul
Tweet We’ve scheduled the next official “The Business of Sports Networking Event” and it will be our first one in Boston! It is going to take place on Thursday, July 23 starting at 6:30PM at Clarke’s at Fanueil Hall (21 Merchants Row), and the event is completely free to attend. Come out and network with other sports [...]
6
Jul
Tweet This year’s MLS All-Star Game is being held later this month in Salt Lake City, so Home Depot is running a special program to celebrate Utah’s Community All-Stars. Fans can visit www.mlsnet.com/works and nominate someone that has helped improve their local community in Utah through any type of volunteer activities. Their applications will be reviewed [...]
3
Jul
Tweet We are just one day away from fireworks, hot dogs, and hamburgers but no Fourth of July would be fun without something exciting to talk about with your family and friends. So this week on “Five for Friday,” we bring you news about the NFL’s first off-season sponsorship deal, increased incentive to visit Miami, [...]
1
Jul
Tweet My last post discussed identifying the top targets for premium seating sales initiatives. In that post, I referenced a research article that was prepared by a partnership between the Association of Luxury Suite Directors, Full House Entertainment Database Marketing, Ohio University Center for Sports Administration, and Turnkey Sports and Entertainment. Ron Contorno from Full House [...]
