Sports Business and Twitter

twitter-logoAccording to, Twitter has increased 1,382 percent last year based on research done in March. Most interestingly, the use of Twitter has played a enormous role inside sports. Players and fans now have a much easier and more direct way to communicate via this 140 character message limit platform. Not only do professional players tweet what they’re up to, but coaches, administrators and other sports figures use Twitter to promote their teams and organizations.

One of the greatest tools of Twitter is the ability to find and follow specific professionals and experts in the field of your choice. While it’s fun to keep up on those celebrities your fond of, personally I enjoy following people who live outside the limelight and give me useful informative tweets rather than “I just got done with practice. Coach XYZ was hard on us today.” With that said here are a few links to a few fellows Tweeple that do an excellent job tweeting sports business news and opinions.

The Business Of Sports Official Twitter Accounts:

  • Russell Scibetti – Founder of and author of most of the content on this site
  • Dino Gomez – Official summer intern, providing news on sports, social media and their intersection
  • TheBIZofSPORTS – A Twitter account to help promote and share the content from the site

Other Sports Business Twitter Content:

  • Emmett Jones – Publisher of, another great source of sports business news
  • Brendan Wilhide – Creator of, a great reference for verified sports twitter accounts
  • Lewis Howes – President of Sports Networker, helping connect people in the sports industry
  • Darren Rovell – Sports reporter and blogger for CNBC, always offering the latest industry news
  • Peter Robert Casey – A great source for anything basketball or social media
  • Kathleen Hessert – President of Sports Media Challenge (you can find the rest of her staff on Twitter as well)
  • Howard Bloom – Publisher for
  • Steve Dittmore – Sports management professor from the University of Arkansas
  • Joshua Duboff – Creator and editor of The Sports Business Exchange, a journal for young sports professionals

Now I know this is a VERY short list.  There are many more Twitter users out there providing great sports business content, and I try to follow all of them.  If you have a minute, please use the comments below to share the names of 3-5 more sports business people that you follow.

12 thoughts on “Sports Business and Twitter

  • July 22, 2009 at 7:39 am

    Nice list. I’m also a fan of Mike Mahoney (mmahoney13 on Twitter), who works in sports marketing for the Carolina Panthers; JW Cannon (khuda1 on Twitter) who works in sponsorships for ING, and Tim Newman (TimNATC on Twitter) who is the Sports Management Program Coordinator at York College of Pa.

  • July 22, 2009 at 8:00 am

    Thanks Jason. I follow all three of those guys and completely agree with you! I also follow you on ( and Ryan Stephens ( for great social media content.

  • July 22, 2009 at 8:23 am

    RonGoch, joefav, Darren_Heitner

  • July 22, 2009 at 5:10 pm

    Thanks for this list. Feel free to follow me in return. @EllaBeePR

    I am a young public relations professional, but I hope to work for a professional sports team one day.

  • July 22, 2009 at 6:52 pm

    Thanks for the mention Russell. And I agree with those who mentioned other people in the comments. A lot of good people to follow.

  • July 22, 2009 at 7:01 pm

    {Shamless plug} I’m also a sports industry professional, and have a couple of sports/social media mashable posts out there, in addition to 98% sports social media posts (@PUBLISIDE).

  • July 22, 2009 at 8:14 pm

    Follow LynnUSportsMgmt — Twitter site of the Lynn University sports management department, the most innovative such program in the country. The site is updated almost daily with commentary and information!

  • July 24, 2009 at 9:39 am

    Also like @ProVentures, and @GoodwinSports definitely both worth a follow.

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