David Beckham Now Discounted

David Beckham recently return to MLS and the Los Angeles Galaxy after his stint in Europe with AC Milan.  Now the first time that Beckham joined the Galaxy, his fans in the U.S. went crazy buying up tickets and merchandise.  He was going to put soccer and MLS on the map in this country, but unfortunately, the impact of his celebrity has only had a short-term effect. It turns out that he didn’t enjoy playing for the Galaxy, and he made these feelings well known during the team’s negotiations with AC Milan.  However, as part of the loan agreement between the two teams, Beckham will continue to play for the Galaxy when AC Milan is not playing.

So he’s back, but this time around, people don’t seem too excited about it.  In a recent match between the Galaxy and the Red Bull New York at Giants Stadium, about 22,000 tickets were sold.  This is just a slight drop-off from the first time Beckham played in Giants Stadium, when over 70,000 tickets were sold!  On top of that, I received this email earlier today:

beckham-ad

The first time around, there was no need to discount his merchandise, but things are a little different now.  What do you think Beckham’s ultimate legacy within MLS will be when all is said and done?

3 thoughts on “David Beckham Now Discounted

  • July 27, 2009 at 9:38 pm
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    I saw this ad earlier. Two weeks ago Eurosport sent me an email with a Beckham’s jersey crossed out. It seems everyone is taking different approaches on marketing Becks lately.

    No mention of his tussle with that fan?

  • July 28, 2009 at 5:09 pm
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    He has never been or ever will be the type of player that a pure soccer fan wants to see a lot of. His skill set is one dimensional and really not very exciting unless he hits a free kick in the upper 90 from 40 yards. If his appeal was supposed to win over American football fans, then it shows the disconnect between the soccer minority and the American majority. A non soccer fan is going to be more enthralled with a Cristiano Ronaldo, Ronaldinho or a Pele’, not an average midfielder with set piece specialties. Not to say he is without talent, but it’s not the kind of flare the average American is going to stop and say, “this is something I want to see more of”.

  • August 10, 2009 at 5:05 pm
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    But still people TALK about it. He is still in the news and on Sports Center. That is why he is here, and he is doing what he was hired to do. Make a buzz.

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