http://www.thebusinessofsports.com/2009/07/13/kentuckys-singing-billboards/ News and opinions on the business side of sports Thu, 18 Mar 2010 15:26:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.thebusinessofsports.com/2009/07/13/kentuckys-singing-billboards/comment-page-1/#comment-8235 Clifton Alexander Tue, 11 Aug 2009 21:46:20 +0000 http://www.thebusinessofsports.com/?p=1699#comment-8235 This is so great. Any outdoor board that grabs my attention in a unique way is a winner to me, BUT, is it effective? I would love to see some data on this campaign when it's finished. This is so great. Any outdoor board that grabs my attention in a unique way is a winner to me, BUT, is it effective? I would love to see some data on this campaign when it’s finished.

]]> http://www.thebusinessofsports.com/2009/07/13/kentuckys-singing-billboards/comment-page-1/#comment-7656 Brad Ryan Tue, 28 Jul 2009 02:42:12 +0000 http://www.thebusinessofsports.com/?p=1699#comment-7656 Creative.. Mizzou has 6 billboards when you enter Columbia, MO. They spell out M-I-Z-Z-O-U. You can't ignore them when your passing. Creative.. Mizzou has 6 billboards when you enter Columbia, MO. They spell out M-I-Z-Z-O-U. You can’t ignore them when your passing.

]]> http://www.thebusinessofsports.com/2009/07/13/kentuckys-singing-billboards/comment-page-1/#comment-7072 Cole Price Tue, 14 Jul 2009 22:13:40 +0000 http://www.thebusinessofsports.com/?p=1699#comment-7072 I like the idea. My only concern is the radio station that it plays on because it wouldn't seem like to many people would be on either of those stations during the day. The pictures and draw on the billboard itself are great, but having to tune your car radio if it is not a popular station seems like a waste of money if people aren't hearing it. I like the idea. My only concern is the radio station that it plays on because it wouldn’t seem like to many people would be on either of those stations during the day. The pictures and draw on the billboard itself are great, but having to tune your car radio if it is not a popular station seems like a waste of money if people aren’t hearing it.

]]> http://www.thebusinessofsports.com/2009/07/13/kentuckys-singing-billboards/comment-page-1/#comment-7018 Jamie Favreau Tue, 14 Jul 2009 00:18:59 +0000 http://www.thebusinessofsports.com/?p=1699#comment-7018 I think that is a great approach. I also like the digital ones better because often times an old ad is up there long after the promotion is over. So this is a great way to keep everything fresh. I think that is a great approach. I also like the digital ones better because often times an old ad is up there long after the promotion is over. So this is a great way to keep everything fresh.

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