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Jamie Favreau said on July 13th, 2009 at 7:18 pm

I think that is a great approach. I also like the digital ones better because often times an old ad is up there long after the promotion is over. So this is a great way to keep everything fresh.

Cole Price said on July 14th, 2009 at 5:13 pm

I like the idea. My only concern is the radio station that it plays on because it wouldn’t seem like to many people would be on either of those stations during the day. The pictures and draw on the billboard itself are great, but having to tune your car radio if it is not a popular station seems like a waste of money if people aren’t hearing it.

Brad Ryan said on July 27th, 2009 at 9:42 pm

Creative.. Mizzou has 6 billboards when you enter Columbia, MO. They spell out M-I-Z-Z-O-U. You can’t ignore them when your passing.

Clifton Alexander said on August 11th, 2009 at 4:46 pm

This is so great. Any outdoor board that grabs my attention in a unique way is a winner to me, BUT, is it effective? I would love to see some data on this campaign when it’s finished.