Who Buys Luxury Suites?

My last post discussed identifying the top targets for premium seating sales initiatives.  In that post, I referenced a research article that was prepared by a partnership between the Association of Luxury Suite Directors, Full House Entertainment Database Marketing, Ohio University Center for Sports Administration, and Turnkey Sports and Entertainment.  Ron Contorno from Full House sent me a copy of the complete article, titled “Who Buys Luxury Suites?” and I’d like to share it with all of you. The research for this article took place in 2007, but the information is still very relevant today.

Click here to download the PDF of “Who Buys Luxury Suites?”