News and opinions on the business side of sports
16
Jun
Tweet Arizona State Football just released a new interactive marketing piece called the “Arizona State Football Experience.” It’s framed as a message from Coach Dennis Erickson, and the video does a great job of taking you from the practice field to the Hall of Fame at Sun Devil Stadium and up to the coach’s office, [...]
15
Jun
Tweet As I mentioned in my last post, I attended the “Blogs With Balls”sports bloggers conference on Saturday. I have to say the event was a great success. The discussion panels were excellent and covered a wide range of topics, including how to leverage social media, generating advertising revenue, contrasting mainstream media vs. “new” media [...]
13
Jun
Tweet Today (Saturday, June 13) I will be attending the “Blogs With Balls” one-day conference in New York City. The event will feature speakers and panelists dealing with topics related to sports blogging and social media. You can learn more about the event at www.blogswithballs.com. Thanks to a friend of mine who lent me his [...]
12
Jun
Tweet Did you wear Starter gear as a kid growing up? Dallas Cowboys QB Tony Romo did, and since last year he has been helping the organization known as “Starter” work its way back into the sports industry mix. Be sure to make your way to the bottom of this week’s “Five for Friday” article which [...]
11
Jun
Tweet I wanted to remind everyone that the next Business of Sports Networking event is in Philadelphia next Tuesday, June 16 at 6:30PM. The first event in New York had a great turnout, and I’m hoping we can do just as well in Philly! You can still RSVP for the event by clicking this link [...]
10
Jun
Tweet In the past couple of weeks, there has been some extra coverage of the Miley Cyrus concert tour, but it doesn’t have to do with her music. The entire tour is going to use paperless tickets, meaning that the ticket information will be stored on the credit card that was used to purchase the [...]
9
Jun
Tweet According to Sports Business Journal, the New York Yankees will become the first team in professional sports to offer streaming video coverage of their games online in their local market. This is part of an agreement between the YES Network and Cablevision (the service will only be available to Cablevision customers for an additional fee). MLB [...]
6
Jun
Tweet Over the past month or so, Pat Coyle has held three different Sports Marketing 2.0 summits in New York, Chicago and Palo Alto. Some of the people in attendance, specifically at the recent summit in California, live tweeted the event, sharing some of the things they learned through their Twitter messages. Take a minute [...]
5
Jun
Tweet This week’s “Five for Friday” welcomes a sports marketing strategy that uses a celebrity lookalike to impress customers, a new Vitamin Water ad, as well as the new trend of corporate marketing on professional sports teams’ jerseys. 1. The Lie of the Tiger - Discount clothing retailer, T.J. Maxx, has been advertising golf Polo shirts using [...]
4
Jun
Tweet Today’s post is courtesy of guest blogger Dave Fogelson: Citing the economy and an absence of players with superstar potential, Sonny Vaccaro, who knows more than most about athletic footwear promotions, recently predicted a tough endorsement market for the NBA Draft Class of 2009. All true but let me suggest another reason for the [...]
