EA Understands Fan Passion

By now, most of you have probably seen this commercial from EA Sports, but I wanted to share it here anyway because I think it’s one of the best sports-related ads that I have seen in the past few years.

All of us have (or had) our dreams of being a professional athlete, and when we watch our favorite teams, we tap into our dreams of sports glory.  EA understands this passion that we all share as fans and made it a reality in this ad by putting the fans into the moment.  They integrated all of us, old and young, male and female, into a wide spectrum of sports experiences.  They show us the most exciting moments from tennis, soccer, golf, hockey, baseball, basketball and football, connecting with us as fans, and then tie it all together at the end by showing the video game controller and their line of sports games as our way to be a part of the event.

EA is also taking this campaign (aptly titled “The Win”) online through their new beta website, http://beta.easports.com/theWin.  One by one, they are adding the different sports and associated video game titles to this site, and under each section you can watch behind-the-scenes footage, interviews and clips of epic wins displayed through their different games. You can even submit your own epic wins to EA and have the story of your great video game victory become part of the new site.

As you can tell, I think this is an excellent campaign from EA.  Their tag line has always been “It’s in the game,” and now they are doing their best to put you in the game through their advertisements and website.

2 thoughts on “EA Understands Fan Passion

  • June 22, 2009 at 9:46 am
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    Great spot by EA! I also really like some of the things they’re doing to build their community in social media. A lot of their employees are on Twitter and have been using it remarkably well (IMO). @Raczilla is a good follow. Their blog is also great, it gives great sneak previews of games in the development process, asks for input, and gets the fans involved. Kudos to EA!

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