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Jackie said on June 22nd, 2009 at 9:46 am

Great spot by EA! I also really like some of the things they’re doing to build their community in social media. A lot of their employees are on Twitter and have been using it remarkably well (IMO). @Raczilla is a good follow. Their blog is also great, it gives great sneak previews of games in the development process, asks for input, and gets the fans involved. Kudos to EA!

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Sports Business Digest said on June 22nd, 2009 at 3:02 pm

[...] EA Sports has always been “in the game”…and now, with their new campaign they’re giving fans the chance to be “in the game” as well, along with more behind the scenes fo… [...]

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