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Jamie Favreau said on June 18th, 2009 at 7:19 pm

I totally understand this problem. I am a long standing member of a paid community for my favorite NHL team. Needless to say, they have NOT updated the home page of this site since July 2008.

There is nothing I would like more than to get in there and let them know what they are doing wrong. I would love to be the bridge builder but I am not thinking this is going to happen.

The problem with trying to kill the site is the community has been built since 2002. Then the members were truly active. They pay to attend training camps, they go to the high end events like wine tastings, and they purchase a lot of tickets and merchandise.

To me this is who you would want to be speaking good things about you and instead this community is being let down on a regular basis. The community out reach should be there but it is lacking. Even in a major NHL market.

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[…] A day later, Russell Scibetti, an alumnus of our program, tweeted back, asking if I’d write a blog on the topic for his web site, TheBusinessofSports.com. You can see the result here: http://www.thebusinessofsports.com/2009/06/17/guest-post-common-marketing-mistakes/ […]