Quick Insights from Sports Marketing 2.0

Over the past month or so, Pat Coyle has held three different Sports Marketing 2.0 summits in New York, Chicago and Palo Alto.  Some of the people in attendance, specifically at the recent summit in California, live tweeted the event, sharing some of the things they learned through their Twitter messages.

Take a minute and go to search.twitter.com and search for “#sports20” (all of the live tweets were marked with this hashtag so they are easy to find).  You will find some short but valuable insights.  Here are a couple of examples:

  • danstwitterMIT study A fan goes to your site, contacting them within first hour is more likely 2 convert into sale. This declines 10%/hour #sports20
  • danstwitterTalking CRM. It drives what you do in Service and Sales, but have your plan in place and this helps feed those programs. #sports20

For more information on these summits and other valuable sports marketing content, visit www.sportsmarketing20.com.

One thought on “Quick Insights from Sports Marketing 2.0

  • June 6, 2009 at 8:46 pm
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    Dan Harbison (@danstiwtter) always has great sports marketing ideas and news to spread, really appreciated him tweeting the Sport Marketing 2.0 conference last week.

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