3 users responded in this post

Subscribe to this post comment rss or trackback url
Christopher said on June 5th, 2009 at 12:00 pm

Regarding the TJ Maxx ad, Tiger doesn’t even have to show an implied relationship with the company – under state “right of publicity” statutes, he just has to show that his image or likeness was used for commercial purposes without his consent. There are a number of “lookalike” cases out there under these statutes. (A claim for false association or false endorsement under the federal Lanham Act, however, would require the showing of a false relationship between the two parties).

Jamie Favreau said on June 7th, 2009 at 2:27 am

The only thing that looks clearly like Tiger is his biceps.

Dan said on June 14th, 2009 at 6:36 pm

I like this article, very interesting. Thanks for sharing!