Comments on: Thoughts on the NBA and NHL Finals

By: Shouldn’t Nike Add a Dwight Howard Puppet to The Commercials Now That LeBron is Done | Entmoney

Mon, 29 Jun 2009 01:54:59 +0000

[...] Source: thebusinessofsports.com [...]

By: Jamie Favreau

Jamie Favreau — Thu, 04 Jun 2009 05:24:43 +0000

I think the too much in your face of Crosby is driving hard core hockey fans nuts. I think they need to pick more than one player as the face of the organization.

By: Carson McKee

Carson McKee — Tue, 02 Jun 2009 15:40:05 +0000

I don’t see much risk in the NHL marketing Crosby. These ideas may tie back to Michael Jordan who was not only marketed 8 ways from Sunday but also a champion year after year…

I think winning a title only adds some icing to the cake.

By: Todd

Todd — Tue, 02 Jun 2009 15:26:56 +0000

Unfortunately, there can’t be a Dwight Howard puppet – he’s Adidas.

And if he has a good finals (let alone a great one) – I can imagine that he’d have a shot at any marketing deal he wants.