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Todd said on June 2nd, 2009 at 10:26 am

Unfortunately, there can’t be a Dwight Howard puppet – he’s Adidas.

And if he has a good finals (let alone a great one) – I can imagine that he’d have a shot at any marketing deal he wants.

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Carson McKee said on June 2nd, 2009 at 10:40 am

I don’t see much risk in the NHL marketing Crosby. These ideas may tie back to Michael Jordan who was not only marketed 8 ways from Sunday but also a champion year after year…

I think winning a title only adds some icing to the cake.

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Jamie Favreau said on June 4th, 2009 at 12:24 am

I think the too much in your face of Crosby is driving hard core hockey fans nuts. I think they need to pick more than one player as the face of the organization.

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