News and opinions on the business side of sports
30
Jun
Tweet I just had the chance to sit it on a panel discussing database marketing and demographic profiling in relation to premium sales. Ron Contorno, who is the President of Full House Entertainment Database Marketing, talked about some of the things he’s learned through research and analysis that indicates how to best target premium sales [...]
29
Jun
Tweet It’s day two of the Sports Careers Conference in Dallas, TX (held in conjunction with the Association of Luxury Suite Directors conference), and things have gone really well so far. I’ve had the chance to talk in two different panels – the opening panel on getting started with a sports career track and a [...]
27
Jun
Tweet On this week’s “Five for Friday” we talk about how this is a lackluster year for shoe endorsements as an NBA draft pick, how Apple landed a patent that could revolutionize sports, and the new plans for the Phoenix Coyotes. (Editor’s Note: This week’s Five for Friday post was delayed by one day so [...]
26
Jun
Tweet Today’s post is courtesy of guest blogger Joshua Duboff of The Sports Business Exchange. The day after the NBA Draft is usually devoted to commentaries on which teams end up as winners and losers from the night before. This Draft offered plenty of opportunities for discussions. However, what rarely gets discussed is the Draft’s [...]
25
Jun
Tweet This week, the United States national soccer team beat the top-ranked team from Spain 2-0 in the Confederations Cup. To call this an upset would be a understatement. The United States was lucky to even make the semifinals of the tournament, getting in through a three-team tiebreaker, while Spain had won 15 straight matches and [...]
24
Jun
Tweet I didn’t have time to put together a full post for you today, but here are a couple of quick sports business links that you should definitely take a look at: The June 2009 Partnership Activation Newsletter: Brian Gainor from PartnershipActivation.com puts out a great monthly newsletter that covers many important topics and best [...]
23
Jun
Tweet Last week the NHL had their 2008-09 end-of-season awards ceremony at the Palms Casino in Las Vegas. It was a night to celebrate a great season of hockey, with Alex Ovechkin taking home three awards and three different players from the Bruins winning individual awards. From all accounts, the event seemed to be a [...]
22
Jun
Tweet By now, most of you have probably seen this commercial from EA Sports, but I wanted to share it here anyway because I think it’s one of the best sports-related ads that I have seen in the past few years. All of us have (or had) our dreams of being a professional athlete, and [...]
19
Jun
Tweet This week on “Five for Friday” we discuss a new sponsorship deal for the New York Giants, merchandise sales by the Los Angeles Lakers, and ESPN coverage of the U.S. Open. Perhaps most interestingly, we include the NBA’s decision to remove a courtside ban on advertising by spirit brand companies. Maybe increased liquor consumption by basketball [...]
17
Jun
Tweet Today’s post is courtesy of guest blogger Amanda M. Miller, a current Sports Business/Marketing MBA student at Arizona State and summer intern for Navigate Marketing. While I have a long background in sports and in public relations, the marketing classes that I took this year were my first official education in that subject. It [...]
