Everyone here has most likely seen this classic sports commercial, featuring a very intense game of HORSE between Michael Jordan and Larry Bird:
Why doesn’t the NHL (or one of the NHL’s top sponsors) create a similar commercial featuring Sidney Crosby and Alex Ovechkin? These two are clearly the most marketable players in the league, and on top of that, they have quite the individual rivalry brewing. How hard would it be to put the two of them together in a hockey-style HORSE match?
If I was creating this commercial, I’d even try to make it as close to the commercial above as possible. In fact, isn’t McDonald’s a league sponsor? They should be the company to recreate it. Combining the nostalgia of the original commercial with the top two emerging stars of the NHL would be an instant hit! Someone get McDonald’s and the NHL on the line!
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3 users responded in this post
I totally agree with you. Instead of having all the LOVE for Crosby they should share it. That would have a greater impact and you wouldn’t just be sponsoring one or the other. You could have double the impact.
Hi Russell,
It is a great idea, but has already been done… Here in Canada back in the 90’s. This commercial features Gretzky vs. Sundin:
http://www.youtube.com/watch?v=l9QtJGpZZGU
Doesn’t mean that they couldn’t do it again, at least on US tv…
Carson
I had never seen this commercial until the other day. I liked it, but I do think that a new version with such natural rivals as Sid/Ovi would be even better, and it could work in both markets.
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