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Jamie Favreau said on May 16th, 2009 at 1:01 pm

I totally agree with you. Instead of having all the LOVE for Crosby they should share it. That would have a greater impact and you wouldn’t just be sponsoring one or the other. You could have double the impact.

Carson McKee said on May 18th, 2009 at 9:26 am

Hi Russell,

It is a great idea, but has already been done… Here in Canada back in the 90’s. This commercial features Gretzky vs. Sundin:


Doesn’t mean that they couldn’t do it again, at least on US tv…


Russell Scibetti said on May 18th, 2009 at 11:03 pm

I had never seen this commercial until the other day. I liked it, but I do think that a new version with such natural rivals as Sid/Ovi would be even better, and it could work in both markets.