NHL Awards Show in Las Vegas

This year, the NHL is going “big time” with their end of season awards by hosting an all-out awards show next month in Las Vegas.  Take a look at the image below which is from an email I recently received:

nhlawards_tos_eblast_web

I think this is a brilliant idea.  Right now, the only sports awards show in existence is the ESPYs, and that show has gained popularity over time, so if you were the NHL, why not put on your own production? Other leagues handle their awards with little more than some press releases, and maybe a quick trophy presentation before a playoff game.  This is a chance for the NHL to gain more attention for their sport by highlighting the best players and moments from the season.  Hopefully, the event will get the full “awards-show treatment” complete with the red carpet intro and plenty on celebrities from both the sports and entertainment worlds. Another nice touch is that fans can by tickets to attend the actual ceremony at ticketmaster.com/nhlawards, and of course the show will be broadcast on Versus. If this event is a success, I would not be surprised to see other leagues copy the idea for their next season’s awards! You can read more about this event at NHL.com.

On a personal note, this is the 200th post on TheBusinessOfSports.com. Thank you to everyone who reads and follows the site. I really appreciate your support, and I hope you all continue to find the site informative, entertaining and valuable.

2 thoughts on “NHL Awards Show in Las Vegas

  • May 13, 2009 at 9:22 pm
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    They’ve been doing this for awhile, but it’s usually been in Canada. I hope Vegas brings the show a bit more attention. They do the whole red carpet deal and have musical acts (although they are often little known Canadian acts).

  • May 16, 2009 at 12:14 am
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    Congrats on the 200th post.

    I will miss the Canadian aspect of it even if I am an American. I think this belongs in Toronto but I can see from a marketing standpoint that it will be a great place for the event.

    Las Vegas needs tourism right now and the NHL needs ratings. I think this will be a perfect match.

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