This year, the NHL is going “big time” with their end of season awards by hosting an all-out awards show next month in Las Vegas. Take a look at the image below which is from an email I recently received:
I think this is a brilliant idea. Right now, the only sports awards show in existence is the ESPYs, and that show has gained popularity over time, so if you were the NHL, why not put on your own production? Other leagues handle their awards with little more than some press releases, and maybe a quick trophy presentation before a playoff game. This is a chance for the NHL to gain more attention for their sport by highlighting the best players and moments from the season. Hopefully, the event will get the full “awards-show treatment” complete with the red carpet intro and plenty on celebrities from both the sports and entertainment worlds. Another nice touch is that fans can by tickets to attend the actual ceremony at ticketmaster.com/nhlawards, and of course the show will be broadcast on Versus. If this event is a success, I would not be surprised to see other leagues copy the idea for their next season’s awards! You can read more about this event at NHL.com.
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