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TimNATC said on May 4th, 2009 at 10:20 am

Nice job Brendan. What the Blue Claws are experiencing really underscores the need to have a well thought out social media plan that integrates all aspects of the organizations marketing & public relations outlets.

Brian Manning said on May 5th, 2009 at 7:08 am

I think that this one quote really was a great summary of the strategy: “Folks are already using these sites for their personal use and enjoyment and as an organization we want to be where our fans are.”