The most common fear that people have is public speaking.  The idea of being up in front of a large audience, whether that audience is sitting right in front of you or listening to you on radio or television, can be very intimidating.  However, it is important to try to overcome this fear and develop your [...]

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There is a fun tradition among many NHL teams where the players do not shave at all during the playoffs.  Some players end up with very impressive facial hair, especially if their team makes a deep playoff run.  Recognizing this tradition and the opportunity it presents, several NHL teams have partnered with the website www.Beardathon.com [...]

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One of my goals for this blog is to be a valuable resource for my readers, providing you with valuable, informative content on the business side of sports.  There are many other sports business resources out there as well, and I wouldn’t be doing my job if I wasn’t sharing these other sides and project with you.  So [...]

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Looking for some examples of viral sports videos?  Or maybe you’re trying to find some of the best sports-related commercials from the past.  Either way, there is a lot of valuable sports video content on YouTube, but its not always easy to find what you need.  I want to help with this! I’ve created a [...]

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The other day, someone emailed me regarding a sponsorship pitch for an event he was running (he saw a previous blog post and mistakenly thought that I worked for the particular company).  In reading the email, I noticed a few things that he could have done better before sending this cold-email, so I replied back and we had a nice [...]

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Today’s post is courtesy of guest blogger AJ Maestas, President of Navigate Marketing. Knowing the ROI of Your Sponsorships is more important Than Ever Before… In these tough economic times, all marketing budgets are under scrutiny. Advertising and sponsorship in particular are two categories that are oftentimes the first to be eliminated. Instead of using [...]

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With the rapid increase in popularity of Twitter among sports organizations, I thought this was the appropriate time to document what I refer to as “The Four C’s of Twitter.” I believe that if you follow the basic concepts I’m going to review, that you can use Twitter to  your advantage: The Four C’s of [...]

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Red Bull New York has been working on building their new facility for a couple of years now.  They ended up about a year behind schedule, so instead of playing there this season, the team will play one more year in Giants Stadium before moving to Red Bull Arena in 2010.  When that day comes, the allure [...]

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I enjoy having guest bloggers contribute content on a semi-regular basis. It’s always good to get new opinions and perspectives on the industry, particularly when they have more knowledge or experience in a specific area. I want to thank all the past guest bloggers that I have worked with by giving them a dedicated page [...]

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