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Jamie Favreau said on April 17th, 2009 at 3:20 pm

Well it is a great idea. The Beard is Back is the playoff slogan for the Red Wings. I personally think it is really cheesy and I thought they could have come up with something better.

From a female stand point. This beardathon is useless to me and I am one of their biggest fans. It is a bit sexist. Just because a woman can’t participate.

I think they could have come up with something better. I agree this is great from a semi interactive stand point though. Just forgets half of their demographic of fans who actualy care.

Russell Scibetti said on April 18th, 2009 at 7:03 pm

I can see you point with regards to this being male-centric. If this wasn’t already a pseudo-tradition among the actual players and was just a marketing angle, I’d be more concerned about the potential sexism.

Also, I have seen women participate in creative manners. Take a look at http://www.beardathon.com/flyers/reiler/profile.aspx – they may not be real beards, but they found a way to show their support and participate.