NHL Beard-A-Thon

There is a fun tradition among many NHL teams where the players do not shave at all during the playoffs.  Some players end up with very impressive facial hair, especially if their team makes a deep playoff run. 

Recognizing this tradition and the opportunity it presents, several NHL teams have partnered with the website www.Beardathon.com to help raise money for their team charity.  Their slogan is “Grow One for the Team” and the concept is very simple and fun.  Fans can sign up and volunteer to grow a beard during the playoffs.  Then they can encourage their friends and family (or anyone really) to pledge an amount per day that they grow their beard (the length of time corresponds to how long their team is in the playoffs), or simply make a flat donation.  The participating teams have gotten their own players to participate, so fans can pledge money on their favorite player beards as well.  Fans can also view the beard-of-the-day, vote on fan and player beards, or build a virtual beard that they can send to their friends.  Finally, Beard-a-thon is also using Facebook and Twitter to help promote the program.

This is a great initiative, connecting a fun tradition and the excitement of playoff hockey with a wonderful charitable program.  I couldn’t resist signing up myself, so you can click here to see my Beard-a-thon profile and make a pledge!  Thanks!

2 thoughts on “NHL Beard-A-Thon

  • April 17, 2009 at 3:20 pm

    Well it is a great idea. The Beard is Back is the playoff slogan for the Red Wings. I personally think it is really cheesy and I thought they could have come up with something better.

    From a female stand point. This beardathon is useless to me and I am one of their biggest fans. It is a bit sexist. Just because a woman can’t participate.

    I think they could have come up with something better. I agree this is great from a semi interactive stand point though. Just forgets half of their demographic of fans who actualy care.

  • April 18, 2009 at 7:03 pm

    I can see you point with regards to this being male-centric. If this wasn’t already a pseudo-tradition among the actual players and was just a marketing angle, I’d be more concerned about the potential sexism.

    Also, I have seen women participate in creative manners. Take a look at http://www.beardathon.com/flyers/reiler/profile.aspx – they may not be real beards, but they found a way to show their support and participate.

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