http://www.thebusinessofsports.com/2009/04/08/guest-post-knowing-the-roi-of-your-sponsorships/ News and opinions on the business side of sports Thu, 09 Feb 2012 17:59:09 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.thebusinessofsports.com/2009/04/08/guest-post-knowing-the-roi-of-your-sponsorships/comment-page-1/#comment-2177 David Fuller Wed, 08 Apr 2009 15:58:20 +0000 http://www.thebusinessofsports.com/?p=934#comment-2177 Nice overview of the issues. Sometimes we overcomplicate this stuff. The Objectives are hugely important - so much so that some now use ROO, return on objectives as a wider measure. A target ROI can be one of the objectives. Nice overview of the issues. Sometimes we overcomplicate this stuff. The Objectives are hugely important – so much so that some now use ROO, return on objectives as a wider measure. A target ROI can be one of the objectives.

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