News and opinions on the business side of sports
30
Apr
Tweet Sporting events are a great way to bring people together. So with that in mind, the Lakewood Blueclaws, a minor league baseball team near my home in New Jersey, are running an event called “Nine Innings of Networking“ on Thursday, May 28. Buying a ticket to the event gets you into the game, a full [...]
29
Apr
Tweet It looks like even New York isn’t immune to the current economy. News came out yesterday that the Yankees have decided to cut the prices of their premium field-level seats (New York Times, 4/28/09). Front row tickets that had cost $2,500 each have been cut in half to $1,250, and tickets along the first and third base [...]
28
Apr
Tweet Admittedly, I do not follow NASCAR very closely, but the news of Carl Edwards’ crash at Talladega this weekend and the injured fans is something that catches my attention. As a casual fan, the idea of a big crash in the middle of a race is the type of exciting event that would actually get [...]
27
Apr
Tweet No league has done a better job at marketing their sport in the off-season than the NFL, and one of the centerpieces of their off-season is the NFL Draft. It has turned into such a successful event that the draft has better television ratings than the NBA playoffs! Personally, I really enjoy ESPN’s draft coverage, [...]
24
Apr
Tweet Even during the times when your team or league is in the offseason, you should continue to find ways to grow your team databases, both email and text messaging. Here is a good example of a Seattle Seahawks email promotion that is using this weekend’s NFL Draft as a way to increase membership in their text [...]
24
Apr
Tweet We welcome everybody to “Five for Friday” - a new weekly post that features links to five interesting sports business stories from the week. These Friday posts will be covering a wide range of sports business topics, articles, blogs and the like so that you can have easy access to valuable information. “Five for Friday” recommends [...]
22
Apr
Tweet I’m sure you’ve all noticed that I always have a poll running on the right side of the page. If you don’t already, please vote! I try to change the poll every 1-2 weeks and the results can be quite interesting. On that note, here are the results from some of the recent polls, [...]
21
Apr
Tweet In case you haven’t heard already, the Washington Nationals made some news the other day because a couple of their players were wearing jerseys that said “Natinals” instead of “Nationals” – see the picture on Adam Dunn on the right. While this story is a little embarrassing for the franchise and the jersey provider, there [...]
20
Apr
Tweet In the past, I’ve written about ways that league’s can “own” a holiday and use it as a marketing vehicle for their sport. On a smaller scale, teams have found ways to use different holidays that occur during the season for in-game promotions and special marketing campaigns. Well last week, we had an unofficial holiday [...]
18
Apr
Tweet I’m watching the Rangers/Capitals playoff game this afternoon (which is quite a fun game to watch), and on the bottom of the screen, they mention the NHL Star Cam. Apparently, NHL.com is offering a live stream that follows around the star player of the game, which for this game is clearly Alexander Ovechkin (when [...]
