I recently wrote a post about how companies that have large sports sponsorship deals, particularly those that have received government funds, are unfairly criticized for these deals.  My logic is that, even though these deals seems excessive, when you calculate their actual marketing value and ROI, they can be very justifiable and effective as part of a [...]

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We have reached an exciting time in the sports calendar, with the NCAA tournament right around the corner.  I’d refer to it as March Madness, but the NCAA has that term trademarked, and I don’t want to get in any trouble!  And actually, my post today doesn’t have much to do with the actual tournament [...]

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Yes, I know I’ve been writing a lot about Twitter lately, but in the last few weeks it has really been embraced by the mainstream sports world, and the latest entrant in the game is the worldwide leader, ESPN.  Here are some of the ways that they’ve starting using Twitter: Two of their most popular [...]

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Today’s post is courtesy of guest blogger Dan Beeman, Founder of Sponsorship Insights Group. Have you wondered about the value of social media – the return on investment of time?  With all of these weird-sounding names and new medium like blogging and micro-blogging, who has time for that and who cares? In 2008, I decided [...]

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I’m sure you’ve all noticed that I always have a poll running on the right side of the page. If you don’t already, please vote! I try to change the poll every 1-2 weeks and the results can be quite interesting. On that note, here are the results from some of the recent polls, which [...]

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The Phoenix Suns are one of the most proactive teams when it comes to using Twitter in creative ways.  Here are some  highlights of what they’ve done so far: They have multiple staff members all using Twitter, which allows them to be very interactive with fans and give their accounts distinct personalities while still promoting [...]

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Earlier this week, I had the chance to talk with Jim DeLorenzo, Vice-President of Octagon Digital. Octagon Digital is a standalone new media division of Octagon, and they work on developing new digital assets for their sports divisions and athlete clients.  They’ve recently launched the website Twackle.com, which I’ve written about previously.  The interview covered several topics, including: [...]

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Today’s post is courtesy of guest blogger Paulo da Silva, Arizona State Sports Business MBA, Class of 2009. Major League Soccer (MLS) and its Commissioner Don Garber seem to be committed to take the world of sports by surprise. Since 2006, David Beckham’s transfer to the LA Galaxy and the continuous team-expansion announcements to Seattle [...]

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Imagine that you work for a multi-billion dollar corporation with a massive marketing budget.  You spend money on all different forms of advertising in order to reach your target audiences.  Now I approach you with a deal that will cost you between $10 and $20 million a year and will generate well over $50 million worth [...]

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I just received an email from the Los Angeles Lakers, telling me about a contest they are running with one of their partners, Taco Bell.  I could win tickets and merchandise, meet the team on the court, and more.  Sounds like a good basis for a partner email…create a unique experience that connects back to the [...]

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