Using Coaches to Sell

I have to share this commercial with everyone, not just because it’s really funny but also because there are some good takeaways from it:

Beyond the humor, here are some valuable insights:

• College coaches, especially notable ones like Knight, Williams, Krzyzewski and Pitino, can be very marketable, which is particularly important since you cannot use current college players to sell your product.
• Music and sports can often connect with the same audience.  Guitar Hero has tapped into this fact twice now, first with their original commercial for World Tour that featured Tony Hawk, A-Rod, Michael Phelps and Kobe Bryant and now with their “coaches” version of the ad.
• Timing is everything. What better time to release a commercial featuring these coaches then during March Madness, particulary with three of the four actually coaching in the tournament (although Williams is the only one left now). This as does not have the same effect one month earlier or one month later.

I hope you all got a good laugh and some good thoughts out of the video.