Interview with Jim DeLorenzo, VP of Octagon Digital

Earlier this week, I had the chance to talk with Jim DeLorenzo, Vice-President of Octagon Digital. Octagon Digital is a standalone new media division of Octagon, and they work on developing new digital assets for their sports divisions and athlete clients.  They’ve recently launched the website, which I’ve written about previously.  The interview covered several topics, including:

  • An overview of Jim’s background and Octagon Digital (you can follow Jim on Twitter at
  • A more in-depth discussion of Twackle, including how it came about and some of their product road map
  • Twitter’s strong fit with sports teams, athletes and brands
  • Potential advertising partners for Twackle
  • What sports could help Twackle grow and benefit most from Twackle

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One thought on “Interview with Jim DeLorenzo, VP of Octagon Digital

  • March 7, 2009 at 12:21 am

    Great job on this interview! Thanks for asking my question.

    Jim made a great point when he said that what works for Shaq may not work for another player. Every pro athlete is not going to have 200k+ followers if they join tomorrow. But even if an athlete just uses Twitter to engage a few existing fans and create some new fans, it will benefit his brand and you can measure this (via buzz/mentions/followers and sentiment). And it doesn’t take an expert publicist or a lot of time to achieve results…though it does help to have someone guide you at first and provide some best practices.

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