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Jason Peck said on March 7th, 2009 at 12:21 am

Great job on this interview! Thanks for asking my question.

Jim made a great point when he said that what works for Shaq may not work for another player. Every pro athlete is not going to have 200k+ followers if they join tomorrow. But even if an athlete just uses Twitter to engage a few existing fans and create some new fans, it will benefit his brand and you can measure this (via buzz/mentions/followers and sentiment). And it doesn’t take an expert publicist or a lot of time to achieve results…though it does help to have someone guide you at first and provide some best practices.