Interview with Jim DeLorenzo, VP of Octagon Digital

Posted by Russell Scibetti Published in Podcasts

Earlier this week, I had the chance to talk with Jim DeLorenzo, Vice-President of Octagon Digital. Octagon Digital is a standalone new media division of Octagon, and they work on developing new digital assets for their sports divisions and athlete clients. They’ve recently launched the website Twackle.com, which I’ve written about previously. The interview covered several topics, including:

An overview of Jim’s background and Octagon Digital (you can follow Jim on Twitter at twitter.com/jdelorenzo)
A more in-depth discussion of Twackle, including how it came about and some of their product road map
Twitter’s strong fit with sports teams, athletes and brands
Potential advertising partners for Twackle
What sports could help Twackle grow and benefit most from Twackle

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Interview with Mark Tudi, President of Sports Careers (January 30th, 2009)
Interview with Brian Gainor, Founding Editor of PartnershipActivation.com (January 19th, 2009)
Interview with Michael DiLorenzo, VP of Corporate Communications for the NHL (December 10th, 2008)

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Jason Peck said on March 7th, 2009 at 12:21 am

Great job on this interview! Thanks for asking my question.

Jim made a great point when he said that what works for Shaq may not work for another player. Every pro athlete is not going to have 200k+ followers if they join tomorrow. But even if an athlete just uses Twitter to engage a few existing fans and create some new fans, it will benefit his brand and you can measure this (via buzz/mentions/followers and sentiment). And it doesn’t take an expert publicist or a lot of time to achieve results…though it does help to have someone guide you at first and provide some best practices.