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Game Well and Truly Over said on February 26th, 2009 at 3:06 pm

Good post. I would be curious to know how successful Chivas USA have been with regard to the criteria that Jackie stated above

Jackie Adkins said on February 26th, 2009 at 11:06 pm

That’s a great question and I’ll be honest and say that I’m not entirely sure what the Chivas USA team’s relationship is with the Guadalajara team they’re named after in terms of shared ownership. However, I do know that they are proud of their connection to the Mexican team and the relationship has been tremendously successful, primarily due to the large hispanic population in L.A. (even with another team sharing the stadium!)

If anyone else out there knows more specifics on the relationship between Chivas USA and the Chivas de Guadalajara I’d certainly be interested to hear it!

Paulo Da Silva said on March 4th, 2009 at 3:36 pm

I interned with Chivas USA during last summer and may help a little bit in clearing some of those questions, so here’s my two bits:

There is in fact a strong connection between both teams as ownership is pretty much the same as Guadalajara’s.
As for revenue generation, Chivas USA has complete proprietary rights to the Chivas (USA and Guadalajara) brand in the US and Canada and manages it in accordance with its own interests. This is by far their highest revenue stream.

On the competition side, this connection has made Chivas USA an inevitable team to consider when the Superliga was developed by the MLS. That brought them not only revenue from entering the competition but also brand awareness and good market positioning.

Also, the relationship does, in some way, translate into a significant stadium attendance in gamedays. Nonetheless, Chivas USA is only a few thousand spectators above league average. This is mostly due to the fact that not every hispanic or mexican living in the US is a Chivas Guadalajara fan. On the contrary, many support their rival teams and would never set foot in a Chivas USA game due to that clear connection (unless their team was playing too). Also, the Home Depot Center in not in the best location for this demographic and transportation costs are one of the top complaints/remarks made by the fans.

On the team side, it has been beneficial for Chivas USA to be able to use Guadalajara’s training camps in Mexico for off- and pre-season training and to play against teams of better caliber (or more experienced) than the MLS’s. Also, the best practices’ interchange has also helped Chivas to be able to perform better and more consistently in recent years.