Twitter continues to grow in leaps and bounds, including in the sports community. More teams and athletes have joined in the 140-character-long conversations, and the communication channel continues to gain popularity and credibility as a legitimate marketing outlet. Along with the official sports accounts are the hundreds and thousands of other “unofficial” accounts run by fans and bloggers that write primarily about teams and leagues. So, if a new sports fan joins Twitter, how should they navigate among all of these interesting sports accounts? Who do they follow and how do they join the conversation?
The folks at Octagon recognized an opportunity in this area, so they created Twackle (the name is a little funny, but consistent with many Twitter-focused applications and websites). The concept is simple – Twackle aggregates content from many different Twitter accounts and groups them by league, team and sport. They refer to this as as virtual “Twitter sports bar,” filled with good sports conversations. Now users don’t need to manually search through Twitter to find accounts related to their sport interests – they can just go to Twackle and find them all in one place. They can also participate in the conversation through Twackle’s web interface, which they call the “barstool.”
The only drawback to the site right now is the dependence on a web interface. One of the best features of Twitter is an open API, meaning that people can easily create applications to communicate with Twitter. That’s why so many people use other applications on their computer or mobile device to access their Twitter account. If Twackle can find an easy way to integrate with these applications, I think they’ll be in excellent shape for long-term success and adoption by sports fans.